Storytelling

[Story Sells] Sell On Emotion, Justify With This …

My nephew recently asked me how The Flash got his super-speed powers. My answer: “Barry Allen was struck by lightning while standing in front of a shelf of chemicals. The combination of the chemicals and the lightning gave him super speed. Lightning is very fast, after all.”* This story made sense my nephew. Lightning is fast, …

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[Story Sells] The copywriting secret that helped this summer blockbuster rake in $1.6 Billion dollars

When I was a teenager, I stood in a long line to watch the first Jurassic Park. I had just read the novel in one big gulp and I was dying to see real dinosaurs on the screen. I wasn’t alone. The movie brought in over 1.02 billion dollars. Steven Spielberg, the director, knew how to tease …

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[Story Sells] TESTIFY, brother: How To Tell A “Conversion Story” that turns your customers into your best promoters

A few years back I followed my buddy to a multilevel marketing event for a health supplements company. It was a big event, designed to bring curious seekers into the fold. Presenters talked up the company and the products … but what I remember most were the testimonials. And when I say testimonials, I mean ‘testimonial’ in …

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[Story Sells] How to harness the power of “Authenticity” for your sales story

You can ramp up the intensity of the stories you tell when you insert one basic theme. My friend Michael Hauge revealed this to me recently. According to him, nearly all stories in the world revolve around this central dilemma. And, so too, do our lives. When you put this theme into your stories – …

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5 Steps to Transform Your Personal Stories Into Sales Machines

“Story sells…” “Your customers connect with stories, not features and benefits…” “Thou shalt not bore thy customers…” If you study sales copy, you’ve no doubt heard variations of the above…that you should be telling stories. Stories are what people remember, and the way to your audience’s heart. And you can probably name at least two …

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[Story Sells] Exposing the 60 Second Sales Hook: When Your Story Sucks

The 60 Second Sales Hook can ignite a timid prospect into action. Or it can freeze ‘em faster than the Ice Bucket Challenge – if you’re telling the wrong story. In a sec, I’ll give you a simple rule on how to chose which story to tell. First, a brief refresher of the Hook by way of …

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[Story Sells] The Bradbury Trick for Spinning Easy Story Copy

Ray Bradbury fumbled his early stories. They took him a long time and were boring to read. Until in his twenties he stumbled upon a “trick” that gave him an endless supply of story ideas … giving us Fahrenheit 451, The Martian Chronicles, and creepy tales like Something Wicked This Way Comes. With this trick, he …

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[Story Sells] Happiness Sauce in this 2016 Superbowl Commercial

Wanna be happy in your work? Apparently, here’s the secret: Just do one thing well. That’s the message of Greg McKeown’s book Essentialism. When you pursue too many things at once, you burn out. (Or maybe even worse, never make an impact anywhere.) If you own a fancy garden hose nozzle, you know what I mean: …

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Beating Copy Blindness: Weaving story into every part of the sales letter

In today’s hyper-connected cyber world, we’ve become “copy blind.”   People are reading so much copy… they tune out, go numb, and become blinded by the sheer number of ads they encounter day after day. The New York Times reported that, 30 years ago, people saw up to 2,000 ad messages a day. Today, people …

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[Story Sells] Why Morgan Freeman destroys this storytelling ‘rule’

I’m six years old and everyone is staring at me. The whole class is restless. Mrs. Brown, at the back, nods her head in encouragement. I see Eric in the third row fidgeting in his seat. He’s crumpling up paper for a spitwad. No more stalling – time to pull out the big surprise. It’s Show and …

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[Story Sells] Why Steve Jobs shelled out $100,000 to a freelancer for 14 days of work

The STORY After Steve Jobs got canned from Apple in the late 1980s, he was licking his wounds, deciding what to sink his fortune in. After buying a small computer division from Lucasfilm (called Pixar), Jobs focuses on his real business: He would build a new computer company called NeXT. Eventually, he produced a groundbreaking …

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[Story Sells] Netflix shows you how to have a happy family

Last column I reprinted the Wall Street Journal’s classic “Two Young Men” story and talked about the power of parables. Brief, punchy stories. Short on plot but long on meaning. Another lesson to yank from the Two Young Men story is the power of the Comparison Story. One life-path reaches Heaven and the other descends to …

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The Amazing 60-Second Sales Hook That Creates An Instant Bond With Your Best Prospects…

PLUS: get fill-in-the-blank templates and word-for-word video scripts that instantly establish Know, Like and Trust with visitors to your site!

 

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