By Kevin Rogers
In Blog, Freelancing Posted If writing copy is just not clicking for you…
I bought an acoustic guitar from a pawn shop in Louisville, KY. This was around 1994. I was living on the road, touring the comedy circuit, with lots of time to kill between shows. [...]
By Kevin Rogers
In Blog, Freelancing Posted 5 things I wish I knew when I started writing copy
It thrills me to meet new copywriters at their enthusiastic best. I love guiding them through to the next levels, helping them avoid the nasty traps that derail progress. Looking back to when I [...]
By Kevin Rogers
In Blog, Freelancing Posted (FIRST LOOK) THE ADVANCED COPY CREATION BLUEPRINT
Ever done this one? You block a day on your calendar to write sales copy. You’ve pushed off starting a bit perhaps, but you know what you’re doing… there’s still plenty of time to get it done on [...]
By Kevin Rogers
In Blog, Freelancing Posted The brutally honest style of critique I adore…
Back in 1990, I drove almost nonstop from my barely furnished apartment in Clearwater, Florida, up and over to Dothan, Alabama for my first ever road gig as a comic. I was still trying to make it [...]
By Kevin Rogers
In Blog, Freelancing Posted ohhhh, change is gonna do ya good
That line from Elton John’s “Honky Cat” has been ringing in my head lately. The song is about a guy who grew up on the farm with dreams of moving to the big city… When I look back, [...]
By Kevin Rogers
In Blog, Freelancing Posted What “freedom away from something” looks like
On a trip to Los Angeles, I came across the car wash where I had a conversation with a famous stranger that changed my life forever. (Here’s the story as I told John Lee Dumas on this [...]
![[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process](https://copychief.com/wp-content/uploads/bfi_thumb/Episode_140-370fjj2bez5w40mdw21hc0.jpg "[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process")
![[TAM] Ep 139: My Best Advice For Freelancers](https://copychief.com/wp-content/uploads/bfi_thumb/Episode_139-370fjj2bez5w40mdw21hc0.jpg "[TAM] Ep 139: My Best Advice For Freelancers")
In Blog, The Business of Copywriting Posted Read More
More writing, happier clients: 5 ways to handle the business side of copywriting
The dream of becoming a successful freelance copywriter is an alluring one. You make your own schedule. You work with who you want to work with. And you get paid handsomely for all of it. Plus, [...]
![[Story Sells] Every Great Story Has This…](https://copychief.com/wp-content/uploads/bfi_thumb/SS_Every-story-post-feature-1-370fjjbd3k89o444nsesjk.jpg "[Story Sells] Every Great Story Has This…")
In Blog, Story Sells, Storytelling Posted Read More
[Story Sells] Every Great Story Has This…
My buddy John, a veteran cop, got kicked out of his house recently. He’s a tough guy, but I’ve never seen him so down in the mouth. Things don’t look good. His old lady just accepted a job on the [...]
In Blog, Copywriting Posted Read More
How To Turn Your Sales Page Into A Blockbuster VSL
In this short article, I am going to show you how to use a few basic principles from the opening scene of The Lion King, “The Circle Of Life”, to create a VSL that influences and converts your [...]
By Mike Rinard
In Blog, Copywriting Posted The 5 Elements Of A High Converting Retail Brand Launch
“I think it was a dud man, nothing is happening,” said Brett. Brett is the founder of Territory Run Co., an online retail company in the running/outdoor space. We had just pressed GO on his [...]
In Blog, Story Sells, Storytelling Posted Read More
[Story Sells] Sell On Emotion, Justify With This …
My nephew recently asked me how The Flash got his super-speed powers. My answer: “Barry Allen was struck by lightning while standing in front of a shelf of chemicals. The combination of the [...]
In Blog, Copywriting Posted Read More
How to create deep, instant connection with your audience
“You’ve got to stop buying into your own bullshit.” With that line, he built a deeper connection and showed he could help me. I was on the phone with a productivity coach. We were talking about [...]
In Blog, Story Sells, Storytelling Posted Read More
[Story Sells] The copywriting secret that helped this summer blockbuster rake in $1.6 Billion dollars
When I was a teenager, I stood in a long line to watch the first Jurassic Park. I had just read the novel in one big gulp and I was dying to see real dinosaurs on the screen. I wasn’t alone. The [...]
By Kevin Rogers
In Blog, Marketing Posted How to save your year in 12 minutes
This will sound strange coming from a guy who lives in Florida, but… I love the month of July. Yes, it’s hot here. Stupid hot. Not fit for humans hot. Yesterday I even saw a lizard wearing a [...]
By Dan Ludgater
In Blog, Copywriting Posted How To Write Badass Bullets Your Readers Simply Can’t Resist
Bullets — they’re those titillating snippets of copy designed to tempt your reader into taking action… Have you ever read one so intriguing you couldn’t get it out of your head? Where you [...]
In Blog, Story Sells, Storytelling Posted Read More
[Story Sells] TESTIFY, brother: How To Tell A “Conversion Story” that turns your customers into your best promoters
A few years back I followed my buddy to a multilevel marketing event for a health supplements company. It was a big event, designed to bring curious seekers into the fold. Presenters talked up [...]
By Kevin Kaye
In Blog, Marketing Posted The Growth Engine: A Three-Step Repeatable Process That Accelerates Growth
January 2015 — Rochester, New York It was 11:22 AM and for the last 3 hours 22 minutes I’d been gagging on the question, ”What should I do next??” For the 13th month in a row my business was [...]
![[Story Sells] How to harness the power of “Authenticity” for your sales story](https://copychief.com/wp-content/uploads/bfi_thumb/Pink-Sea-Salt-2-370fjjbd3k89o444nsesjk.jpg "[Story Sells] How to harness the power of “Authenticity” for your sales story")
In Blog, Story Sells, Storytelling Posted Read More
[Story Sells] How to harness the power of “Authenticity” for your sales story
You can ramp up the intensity of the stories you tell when you insert one basic theme. My friend Michael Hauge revealed this to me recently. According to him, nearly all stories in the world [...]
By Kevin Rogers
In Blog, Marketing Posted How to Cure Your Shiny Tactic Syndrome And Start Creating Offers That Convert
The following is a series of emails sent about a serious epidemic in online marketing circles. Email 1 Subject: Do you suffer from “shiny tactic syndrome”? (a quick test) Here’s a quick test to [...]
By April Dykman
In Blog, Copywriting, Storytelling Posted 5 Steps to Transform Your Personal Stories Into Sales Machines
“Story sells…” “Your customers connect with stories, not features and benefits…” “Thou shalt not bore thy customers…” If you study sales copy, you’ve no doubt heard [...]
![[Story Sells] Exposing the 60 Second Sales Hook: When Your Story Sucks](https://copychief.com/wp-content/uploads/bfi_thumb/p0232nkj-370fjj2bez5w40mdw21hc0.jpg "[Story Sells] Exposing the 60 Second Sales Hook: When Your Story Sucks")
In Blog, Story Sells, Storytelling Posted Read More
[Story Sells] Exposing the 60 Second Sales Hook: When Your Story Sucks
The 60 Second Sales Hook can ignite a timid prospect into action. Or it can freeze ‘em faster than the Ice Bucket Challenge – if you’re telling the wrong story. In a sec, I’ll give you a simple [...]
![[Story Sells] The Bradbury Trick for Spinning Easy Story Copy](https://copychief.com/wp-content/uploads/bfi_thumb/chi-lns-ray-bradbury-1-370fjj2bez5w40mdw21hc0.jpg "[Story Sells] The Bradbury Trick for Spinning Easy Story Copy")
In Blog, Story Sells, Storytelling Posted Read More
[Story Sells] The Bradbury Trick for Spinning Easy Story Copy
Ray Bradbury fumbled his early stories. They took him a long time and were boring to read. Until in his twenties he stumbled upon a “trick” that gave him an endless supply of story ideas … [...]
By Kevin Rogers
In Blog, Freelancing Posted The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers
The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers This epic live summit sought to help direct response copywriters and companies discover better ways to work [...]
In Blog, Copywriting Posted Read More
How to sell beyond emotion and logic (Melanie Saladino’s safety and excitement scale)
During World War I, the British Army believed high morale was the key to victory. And what builds morale better than love notes and care packages from home? So they developed an efficient way to [...]
By Kevin Rogers
In 60-Second Sales Hook, Blog, Copywriting Tips Posted The amazing two-sentence answer to “what do you do?”
Have you ever noticed that the companies we love the most are usually rooted in rebellion? For instance… Apple started in the garage after Jobs and Wozniak left college, fed up by the slow pace [...]
