Brian McCarthy

Brian is a former Senior Copywriter at Ramit Sethi's "I Will Teach You To Be Rich". He works primarily in the personal development market, writing copy and coaching business owners who want to up-level their sales pages. You can visit his site at ThePDCopywriter.com.

The Hidden Reason Your Customers Aren’t Buying (and how to change their mind)

My mouse was hovering over the buy button for Ramit Sethi’s Dream Job. But I didn’t pull the trigger. If you asked me why I would’ve said: “It’s too expensive.” But the REAL reason was I didn’t think it could work for me. I saw Ramit as this super motivated, driven guy. He spent his …

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How to 2X the value of your case studies (follow these 4 steps)

You already know case studies inspire hope, prove you’re credible, and give your reader that “If they can do it, so can I!” feeling that makes them take action. But done right, they can do a whole lot more. They can uncover objections and fears you didn’t realize your audience had. And ensure you write …

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