As freelance copywriters, we’re at this weird intersection between ‘creatives’ and ‘craftspeople’… Because our working practices need to draw from both areas. Creatively, copywriters must [...]

Many blockbuster campaigns are built on the shoulders of the “Big Idea”. But before your customer will buy your product, she has to buy into that idea. How do you win her belief? You don’t want [...]

You already know case studies inspire hope, prove you’re credible, and give your reader that “If they can do it, so can I!” feeling that makes them take action. But done right, they can do [...]

My buddy John, a veteran cop, got kicked out of his house recently. He’s a tough guy, but I’ve never seen him so down in the mouth. Things don’t look good. His old lady just accepted a job on the [...]

“I think it was a dud man, nothing is happening,” said Brett. Brett is the founder of Territory Run Co., an online retail company in the running/outdoor space. We had just pressed GO on his [...]

A few years back I followed my buddy to a multilevel marketing event for a health supplements company. It was a big event, designed to bring curious seekers into the fold. Presenters talked up [...]

During World War I, the British Army believed high morale was the key to victory. And what builds morale better than love notes and care packages from home? So they developed an efficient way to [...]

No doubt about it… … short social videos are good for your business. They grow your authority, your reach and help you sell more of what you’re offering. IF you do it right. [...]

Long-time subscriber, Orleatha, asked a great question about what to do when… Q: “I’m too close to my product to see all the reasons why people should buy it.” A: This is a great question, [...]