My recent post about “Entrepreneurial DNA” really struck a chord.  I heard from subscribers on both sides, some who consider themselves “gamblers” willing to take “risky action in hopes of [...]

  In 1962, a seven-year-old boy named Edward boarded a ship with his family and sailed from the life he knew in Holland to a new life in America. The family had no money. All their [...]

  Wanna know what defines an entrepreneur? It isn’t the “billion dollar” ideas… Or the scrappy rebelliousness… Or even the ability to create revenue. Those things are inherent in most [...]

  Rather than tell you the answer, I’d like to show you… by sharing this incredible exchange between a member of my community who left nursing to become a freelance copywriter, and a [...]

  I bought an acoustic guitar from a pawn shop in Louisville, KY. This was around 1994. I was living on the road, touring the comedy circuit, with lots of time to kill between shows.  [...]

It thrills me to meet new copywriters at their enthusiastic best.  I love guiding them through to the next levels, helping them avoid the nasty traps that derail progress. Looking back to when I [...]

Ever done this one? You block a day on your calendar to write sales copy. You’ve pushed off starting a bit perhaps, but you know what you’re doing… there’s still plenty of time to get it done on [...]

Back in 1990, I drove almost nonstop from my barely furnished apartment in Clearwater, Florida, up and over to Dothan, Alabama for my first ever road gig as a comic. I was still trying to make it [...]

  That line from Elton John’s “Honky Cat” has been ringing in my head lately. The song is about a guy who grew up on the farm with dreams of moving to the big city…   When I look back, [...]

On a trip to Los Angeles, I came across the car wash where I had a conversation with a famous stranger that changed my life forever. (Here’s the story as I told John Lee Dumas on this [...]

As freelance copywriters, we’re at this weird intersection between ‘creatives’ and ‘craftspeople’… Because our working practices need to draw from both areas. Creatively, copywriters must [...]

Many blockbuster campaigns are built on the shoulders of the “Big Idea”. But before your customer will buy your product, she has to buy into that idea. How do you win her belief? You don’t want [...]

You already know case studies inspire hope, prove you’re credible, and give your reader that “If they can do it, so can I!” feeling that makes them take action. But done right, they can do [...]

My buddy John, a veteran cop, got kicked out of his house recently. He’s a tough guy, but I’ve never seen him so down in the mouth. Things don’t look good. His old lady just accepted a job on the [...]

“I think it was a dud man, nothing is happening,” said Brett. Brett is the founder of Territory Run Co., an online retail company in the running/outdoor space. We had just pressed GO on his [...]

A few years back I followed my buddy to a multilevel marketing event for a health supplements company. It was a big event, designed to bring curious seekers into the fold. Presenters talked up [...]

During World War I, the British Army believed high morale was the key to victory. And what builds morale better than love notes and care packages from home? So they developed an efficient way to [...]

No doubt about it… … short social videos are good for your business. They grow your authority, your reach and help you sell more of what you’re offering. IF you do it right. [...]

Long-time subscriber, Orleatha, asked a great question about what to do when… Q: “I’m too close to my product to see all the reasons why people should buy it.” A: This is a great question, [...]