…(as we escaped the law!) Let’s imagine that you and I were thrown together by some random “madcap” movie plotline… Something really zany, like I’ve been falsely accused of a bank [...]

… to produce a single gallon of syrup. I was watching an interview with the great documentary filmmaker, Ken Burns, when he cited that fact.  Of course, that sent me down a three-hour [...]

Smack dab in the middle of the most anxious moments (Presidential election coverage) of the most anxious year (uh, this one) on record… where EVERYWHERE you look, EVERYONE is talking a mile a [...]

  What makes the difference between a piece of copywriting that stirs a deeply positive emotional reaction in the reader… and one that has them trashing it immediately. Or worse… [...]

  A few years ago the direct response copywriting industry had a SERIOUS PROBLEM… There was only one place online for copywriters to connect with clients, and to put it bluntly, the place [...]

  My recent post about “Entrepreneurial DNA” really struck a chord.  I heard from subscribers on both sides, some who consider themselves “gamblers” willing to take “risky action in hopes of [...]

  In 1962, a seven-year-old boy named Edward boarded a ship with his family and sailed from the life he knew in Holland to a new life in America. The family had no money. All their [...]

  Wanna know what defines an entrepreneur? It isn’t the “billion dollar” ideas… Or the scrappy rebelliousness… Or even the ability to create revenue. Those things are inherent in most [...]

  Rather than tell you the answer, I’d like to show you… by sharing this incredible exchange between a member of my community who left nursing to become a freelance copywriter, and a [...]

  I bought an acoustic guitar from a pawn shop in Louisville, KY. This was around 1994. I was living on the road, touring the comedy circuit, with lots of time to kill between shows.  [...]

It thrills me to meet new copywriters at their enthusiastic best.  I love guiding them through to the next levels, helping them avoid the nasty traps that derail progress. Looking back to when I [...]

Ever done this one? You block a day on your calendar to write sales copy. You’ve pushed off starting a bit perhaps, but you know what you’re doing… there’s still plenty of time to get it done on [...]

Back in 1990, I drove almost nonstop from my barely furnished apartment in Clearwater, Florida, up and over to Dothan, Alabama for my first ever road gig as a comic. I was still trying to make it [...]