CCR Podcast

EP 309: Coffee w/ Kev – Kevin Rogers is out to save copywriting

   In This Episode We’re in something of a crisis in copywriting right now. But, it’s not for the reasons you might think.  Technology is not the issue.  It’s actually the opposite… BARBARIANS.  People who treat our proud craft like a biz-opp product and sell it like a “get rich quick” scheme.  Today I’m sharing

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EP 306: Kevin Rogers & Rob Tillman – 3 Best Copywriting Categories for 2024 

   In This Episode So, it’s 2024 and you’re still a human. We’re off to a good start. Copywriting needs good humans.  Today, I’m going to reveal the Top 3 Copywriting Categories for Freelancers in 2024. And also, the one place where your services are no longer needed.  This is a session from the live

EP 306: Kevin Rogers & Rob Tillman – 3 Best Copywriting Categories for 2024  Read More »

EP 294: Stress-Free Selling with Psychotherapist, Leah Benson

   In This Episode As creative freelancers, selling ourselves and our services feels unnatural.  But, it’s a critical part of the gig. There’s no getting around it. So, I decided to interview a licensed psychotherapist to find out… Why do creatives have mental blocks around selling? What can we do to remove the mental stress

EP 294: Stress-Free Selling with Psychotherapist, Leah Benson Read More »

EP 292: The secret side-door into financial copywriting w/ Joshua Lee Henry

   In This Episode Here’s ONE thing everyone in the copywriting industry can agree on (probably the only one)… The best copywriters in the world write in the financial niche.  I could list a dozen reasons why that is, but you likely know them already. It really comes down to the fact that… Financial is

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EP 291: Wisdom Tree: Laura Belgray on writing, and selling, Tough Titties

   In This Episode “I went into a [yearlong] spiral trying to rewrite this thing.” Writing a “book, book” is not for the faint of heart.  As writers with lists, we wake up, think of something worthy of sharing, do our best to make it valuable and entertaining, and ship it an hour or two

EP 291: Wisdom Tree: Laura Belgray on writing, and selling, Tough Titties Read More »

EP 287: New Breed: Jason Van Orden – The Customer Awareness Spectrum

   In This Episode “Were you ever a copywriter?” I had to ask Jason this in the middle of our interview because I rarely hear anyone but us talk so deeply about the levels of customer awareness. Jason is a funnel fixer and marketing consultant for some very high-level coaches and business advisors. He’s created

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EP 286: New Breed: Kelly Brown – Stansberry is Hiring Copywriters!

   In This Episode Kelly Brown was working at a bank and had never heard of copywriting before getting hired at Stansberry Research, where she learned directly from Mike Palmer, and is currently the Copy Chief.  Now, Kelly and the team are looking to bring on 5 new copywriters through a bootcamp they’re hosting on

EP 286: New Breed: Kelly Brown – Stansberry is Hiring Copywriters! Read More »

EP 284: Wisdom Tree: Henry Bingaman “The threat of the cage”

   In This Episode Henry Bingaman operated at the highest possible levels of direct response copywriting for nearly 20 years… Working alongside Jedd Canty (one the greatest innovators in the industry) and Mike Ward at Money Map Press, he consistently produced the highest converting “winners” in the toughest game there – financial copywriting. If you’re

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EP 283: Freelancer’s Journey: How to instantly become the #1 choice for a great client

   In This Episode If you’re a freelancer, or biz owner hiring freelance copywriters, this is a MUST listen because you will learn, from a client’s point of view, what matters most when hiring a full-time copywriter. In this episode we cover… For Freelancers: How to tell a great opportunity from a potential hell gig…

EP 283: Freelancer’s Journey: How to instantly become the #1 choice for a great client Read More »

EP 281: Freelancer’s Journey: Ryan Schwartz on the magic of acting on instinct

   In This Episode Ryan Schwartz is one of the most unconventional copywriters I’ve ever met.  From cubicle hell (and praying to get laid off), to optioning screenplays, to writing a book on the challenges and revelations of breadwinning, relationships, and fatherhood (dropping in May ‘23)… and many impressive traditional copy projects along the way…

EP 281: Freelancer’s Journey: Ryan Schwartz on the magic of acting on instinct Read More »

EP 280: Freelancer’s Journey: Carolynn Ananian – Adventures of a “Path 2” copywriter

   In This Episode Carolynn Ananian did a lot of “bouncing around” as a freelance copywriter before falling in love with financial copywriting and landing her current “Dream Job” at Stansberry Research. Carolynn started out (as most of us do) as a “Path 1”, doing all the jobs to run and grow a freelance copywriting

EP 280: Freelancer’s Journey: Carolynn Ananian – Adventures of a “Path 2” copywriter Read More »

EP 279: New Breed: Who will survive the crush of machine learning copywriting tech? with Sam Woods

   In This Episode The robots have arrived! I’ve been saying this for two years now, but most people shrugged it off as a “someday” problem. Now, “SOMEDAY” IS HERE. Of course, all the overnight experts are parachuting from the sky dressed up in their “special forces” costumes to save the day and cash in

EP 279: New Breed: Who will survive the crush of machine learning copywriting tech? with Sam Woods Read More »

EP 275: New Breed: Patty Lennon – Receiving What You’re Worth

   In This Episode Ever freak out over giving a prospect your price?  There’s more to it than “nerves”. It’s likely some deep-rooted societal programming from your childhood.  Sounds kinda worse than you thought when I put it that way – lol. But, it’s actually good news, because when you recognize what’s at the root

EP 275: New Breed: Patty Lennon – Receiving What You’re Worth Read More »

EP 274: Freelancer’s Journey: TzeQing (Tania) Yeo – From “trapped” to writing for Grant Cardone

   In This Episode When Tania Yeo was 18 years old she wanted to become a teacher. She found a company that would pay to send her to school overseas, and place her with a company teaching Art and English Literature.  “It was a ten-year contract that dictated every step of my life,” she explains

EP 274: Freelancer’s Journey: TzeQing (Tania) Yeo – From “trapped” to writing for Grant Cardone Read More »

EP 273: New Breed: Jamie Ryder – Aligning your personal philosophy with your copywriting

   In This Episode What do you do when your personal beliefs are at odds with your copywriting projects? The conflict is real.  There are choices to be made.  Jamie Ryder was feeling that, so he took his personal life philosophy of Stoicism into his work as a copywriter.  The results have been revolutionary, for

EP 273: New Breed: Jamie Ryder – Aligning your personal philosophy with your copywriting Read More »

EP 272: New Breed: Brandon Roe on Decoding Consumer Psychology

   In This Episode Brandon Roe was a self-described “outcast nerd” throughout his childhood.  So, he became fascinated with the psychology around what makes some people part of the “in crowd” and others relegated to being “out”. At first, he wanted to figure out how to switch camps and become more popular… Then, around the

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EP 269: New Breed: Gary Kopervas – How Big Brands Tell Great Stories

   In This Episode Brand advertising often feels like a foreign world to Direct Response marketers. But, they are far more aligned than we think, and that trend will only continue.  The big pockets publishers now focus way more effort on video platforms (VSLs, Social Media ads) than on long-form text-only platforms… and building brands

EP 269: New Breed: Gary Kopervas – How Big Brands Tell Great Stories Read More »

EP 268: Wisdom Tree – Justin Goff’s Millionaire Blueprint

   In This Episode Despite becoming a Direct Response millionaire in his 30s, Justin Goff considers himself a slow learner. He spent the first few years online pinballing around from “thing to thing” trying to figure out how to make real money.  His parents were convinced he was throwing away his education. His friends thought

EP 268: Wisdom Tree – Justin Goff’s Millionaire Blueprint Read More »

EP 266: Freelancer’s Journey: Daniel Throssell – World’s Most Disruptive Email Copywriter

   In This Episode “One girl wrote to me angry that I’d ruined her birthday because she spent hours ignoring her boyfriend while reading my emails.” That’s just one of the extreme replies Daniel Throssell has received from readers of his daily emails (get them at persuasivepage.com). His writing is fresh, occasionally angry, and consistently

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EP 265: Freelancer’s Journey: Brenna McGowan Is Owning It

   In This Episode In 3 short years, Brenna McGowan went from full-time Mom, to “accidental” social media manager, to email copywriter, and now the leading expert on Pre-Launch marketing strategy.  If you’ve ever felt like “there’s just no time” to do it all, and been stymied by choosing a specialty, today’s episode with Brenna

EP 265: Freelancer’s Journey: Brenna McGowan Is Owning It Read More »

EP 263: Wisdom Tree: Rob Dube on the 10 Disciplines for optimal living

   In This Episode This funny thing happens with high achievers (like you?)… As we’re transforming into the best versions of ourselves, we soak up tons of inspiration from self-development gurus (for me it was Jim Rohn, Earl Nightingale, Napoleon Hill, etc.)… Then, once we arrive at success, we tend to stop looking for new

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EP 262: Coffee with Kev: The Truth About Doubling Your Copywriting Income

   In This Episode Look, I get it. Money is how we measure success.  So, the appeal of a promise that you can “double your (freelancing) income in X days” is a sexy one. We see this promise every day online and, understandably, people fall for it.  Here’s the problem: It’s not only UNREALISTIC to

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EP 261: Freelancer’s Journey: Karl Hughes – Tech Copywriting Kingpin

   In This Episode If you thought there was no market for direct response copywriters in the tech space, today’s guest will shed some new light.  Karl Hughes was leading high-profile tech teams until the lockdown freed up half his time to do what he always loved: write.  So, he started blogging in his conversational

EP 261: Freelancer’s Journey: Karl Hughes – Tech Copywriting Kingpin Read More »

EP 260: Coffee With Kev – Virgin Airlines & Jack White’s Third Man Records – good and bad examples of dynamic customer experience

   In This Episode In this Coffee With Kev episode, I share some big lessons in… Customer support (via Virgin Hotels and Virgin Airlines failing hard at this) Developing your motivation into revenue (via Jack White’s elegant and inspiring Third Man empire) Strengthening your business with short, in-person mastermind events The most dramatic (and powerful)

EP 260: Coffee With Kev – Virgin Airlines & Jack White’s Third Man Records – good and bad examples of dynamic customer experience Read More »

EP 259: Wisdom Tree: Chris Farrell “We are all going through something”

   In This Episode   Chris Farrell is a long admired and respected leader of communities where he helps people improve their lives. He’s done it with online marketing and other business skills, and now he’s building what he considers his most meaningful community yet. Here’s what he told me about it: “I want people

EP 259: Wisdom Tree: Chris Farrell “We are all going through something” Read More »

EP 257: Wisdom Tree: Michael Fishman – “Flag on the moon” Marketing

    In This Episode Michael Fishman has been the private insider brand consultant for the biggest health brands (Bulletproof, VitalChoice, Healthy Directions) over the last 25 years. Today we discuss… The marketing voice vs. the relationship voice… Why clear, compassionate marketing is the most persuasive, and… Who the prospect trusts least, and why… A

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EP 256: New Breed: The “List Assist” Email Strategy Planner w/ Yara Golden

   In This Episode   A really fun and insightful conversation with Yara Golden, an email copywriter who now runs her own agency strategizing and producing email content for some of the biggest names in marketing (Russel Brunson, Shanda Sumpter, Peng Joon). She started out in business as an “accidental” relationship coach after her marriage

EP 256: New Breed: The “List Assist” Email Strategy Planner w/ Yara Golden Read More »

EP 255: Freelancer’s Journey: Rachel Mazza and Jessica Mae Stafford – Growing A “Real Business” (Phase 7 and Beyond)

   In This Episode I’m thrilled about this episode today because I get to jump all the way to Phase 7 of The Freelancers Journey Timeline and talk to you about more advanced business strategies and tactics.  If you don’t know about the Freelancers Journey – it’s a simple 7-step roadmap to freelance success. It

EP 255: Freelancer’s Journey: Rachel Mazza and Jessica Mae Stafford – Growing A “Real Business” (Phase 7 and Beyond) Read More »

EP 254: Wisdom Tree – Gary Goldstein Mega Hollywood Producer and Champion For Creatives

    In This Episode   Gary Goldstein became the producer of Pretty Woman and other Hollywood blockbusters by seeking to help the creative forces behind those films navigate the cut-throat world of the entertainment business. Through his decades in the wild world of show business, he has never stopped being a champion for creatives.

EP 254: Wisdom Tree – Gary Goldstein Mega Hollywood Producer and Champion For Creatives Read More »

Copy Chief Radio Podcast Episode 252 with Colin Chung

EP 252: Freelancer’s Journey: Colin Chung – “Safer than a real job.”

    In This Episode Colin Chung admits he is “terrible at small talk”, yet he cites “connecting with people and networking” as the #1 asset a freelancer can have in succeeding in business.  In this deep diving Freelancer’s Journey episode, Colin reflects on the work, and the network, that has led to his Phase

EP 252: Freelancer’s Journey: Colin Chung – “Safer than a real job.” Read More »

EP 251: New Breed: Copywriting publicity tactics with Selena Soo

   In This Episode Copywriters face two hazards when writing ongoing content for clients, or themselves… Coming up with enough good ideas Connecting our ideas to relevant calendar events These usually happen in succession… In the early going you struggle to come up with ideas. Once the ideas start flowing, you almost can’t stop them,

EP 251: New Breed: Copywriting publicity tactics with Selena Soo Read More »

EP 250: New Breed: Jen Gottlieb – Connecting Through The Camera

    In This Episode There’s no avoiding the camera these days.  From conference calls to Insta updates, your camera is how you stay present with your prospects, clients, and growing audience. But it isn’t just about how to stage your background or wear your hair…  The way you speak and express yourself on camera

EP 250: New Breed: Jen Gottlieb – Connecting Through The Camera Read More »

CCR Ep 249

EP 249: Wisdom Tree: Carline Anglade-Cole – “Your copy sucks, you don’t”

    In This Episode Carline Anglade-Cole is relentlessly honest. So, if you put your sales copy in front of her for review, you better be prepared for a lot of notes and no punches pulled.  “Your copy sucks, you don’t,” is the loving warning shot she puts out before launching into the kind of

EP 249: Wisdom Tree: Carline Anglade-Cole – “Your copy sucks, you don’t” Read More »

EP 248: Freelancer’s Journery: Kev Kaye “What you actually need is a growth strategy.”

    In This Episode In the trendy, fast-changing world of direct response marketing, staying consistent to your marketing beliefs can be difficult. But if the foundation of what you do is focused on OUTCOMES for your client, digging in and holding steady against the trends in a strong way to position yourself.  Kev Kaye

EP 248: Freelancer’s Journery: Kev Kaye “What you actually need is a growth strategy.” Read More »

EP 246: New Breed: Terri Trespicio – How to thrive inside your comfort zone

    In This Episode Terri Trespicio is a creative force. A sharp-witted comedian, eloquent writer, trusted brand advisor, and world-renowned speaker with 7 million views on her TEDx talk. Her new book, Unfollow Your Passion: How To Create A Life that Matters To You is a category above the typical development book. Funny, challenging,

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EP 242: New Breed: Arthur Lih – The tricky business of saving lives

    In This Episode Today’s episode could save lives – no joke.  Arthur Lih is my guest, he’s the inventor of LifeVac (lifevac.net), a simple, plunger-like device that has saved 160+ lives (70 of them children) since he invented it.  His “reason why” story will break your heart, as will the many stories of

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EP 241: Wisdom Tree: Ryan Lee on reinventing your business without losing your way

   In This Episode How does a high school gym teacher with dial-up internet end up starting, running, and being the face of multiple companies across vastly different niches, all without any formal business education or investors of any kind?  By not overthinking it.  Ryan Lee is a master of “ready, fire, aim” style entrepreneurship,

EP 241: Wisdom Tree: Ryan Lee on reinventing your business without losing your way Read More »

EP 240: Freelancer’s Journey: Laura Belgray – How To Create (And When To Kill) A Hot Offer

   In This Episode Dropping services you no longer enjoy delivering is hard for freelancers. Especially when those services are in demand. It takes a giant leap of faith to believe that by creating that space, better things will come. Copy Chief Live guest expert Laura Belgray has made a career of creating wildly popular

EP 240: Freelancer’s Journey: Laura Belgray – How To Create (And When To Kill) A Hot Offer Read More »

EP 238: Freelancer’s Journey – Dean Edelson, ClickFunnels Senior Copywriter

   In This Episode Dean Edelson was a stand-up comic working the NYC club scene with legends like Jerry Seinfeld and Larry David… then he started writing TV promos and movie scripts in Hollywood before getting into real estate investing where he realized he loved writing the stuff to sell properties more than selling properties. 

EP 238: Freelancer’s Journey – Dean Edelson, ClickFunnels Senior Copywriter Read More »

EP 237: Coffee With Kev – The 3 things I would teach my kids about freelancing

   In This Episode If I could corral my on-the-go teenagers for three days of focused attention, these are the 3 things I would want them to know about how to work with great clients, from anywhere, on their own terms. I came to these 3 things by reviewing what the most successful freelancers in

EP 237: Coffee With Kev – The 3 things I would teach my kids about freelancing Read More »

EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes)

   In This Episode Best-selling author Mike Michalowicz (Profit First, Clockwork) has a new book about how to stand out in the deafening world of marketing noise. It’s called “Get Different” and it’s really good.  “This isn’t about putting on a clown costume and making the ‘wonka, wonka’ sound,” Mike clarified to start the interview…

EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes) Read More »

EP 234: Freelancer’s Journey: Claire Fernan – The Pharmacist Turned Copywriter

   In This Episode Making the “big leap” is never an easy decision, and that’s why Claire knew if she didn’t make two of them (ending her stressful career AND marriage) simultaneously, she would likely put them off too long, or even forever.  Today you’ll hear how Claire found the courage – and the path

EP 234: Freelancer’s Journey: Claire Fernan – The Pharmacist Turned Copywriter Read More »

EP 233: New Breed: Sammy Musgrave – Instagram Caption Copy That Converts

   In This Episode Sure Instagram is a visual platform… but if you’ve been overlooking the copy in your captions, then you’re missing the biggest conversion factor.  Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she’s using proven copy strategies for turning scrollers into subscribers. Listen to Copy Chief Radio #233 New

EP 233: New Breed: Sammy Musgrave – Instagram Caption Copy That Converts Read More »

EP 232: New Breed: Casey Stanton on Fractional CMO-ing

   In This Episode Fractional CMOs are essentially a hybrid of Marketing Consultant (which nobody really wants) and Chief Marketing Officer (which many companies can’t afford or aren’t yet ready for). Whether or not you feel equipped to step into a company as their fractional CMO, today’s episode will expand your thinking about… – Positioning

EP 232: New Breed: Casey Stanton on Fractional CMO-ing Read More »

EP 231: Freelancer’s Journey: Csaba Borzasi – Growing Your Business By Showing Your Work

   In This Episode One of the fastest ways to build a strong reputation for yourself as a freelancer is to create Authority Content by simply teaching what you’re learning. Csaba Borzasi (CH-aba Bor-za-SHE) has done an amazing job of this with his recent public challenge to break down 100 Legendary Sales Letters in 100

EP 231: Freelancer’s Journey: Csaba Borzasi – Growing Your Business By Showing Your Work Read More »

EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work

   In This Episode Today I’m talking with Laura Lopuch who spent a gruelling three months sending cold emails into the silent void before she finally broke through and figured out why they weren’t working and what to do instead.  The results were impressive: A quickly filling schedule of clients, her emails being forwarded to

EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work Read More »

EP 229: Freelancers Journey: Angie Colee “Making the big leaps”

   In This Episode At some point, every freelancer will face “The Leap.”  That Leap can be a calculated choice from a position of safety – for instance, finally having the confidence to quit the “main job” and go freelance full time. Or it can look more like life giving you a swift and unexpected

EP 229: Freelancers Journey: Angie Colee “Making the big leaps” Read More »

EP 227: Wisdom Tree – Chris Haddad, “My brain is a very frightening place”

   In This Episode “I hear stories about how horrible I was to people, and I say, ‘I’m sure that’s true, and I’m very sorry… but I have no recollection of it’.” If you’ve ever woken up after a wild night cringing because you can’t quite remember everything you did or said the night before,

EP 227: Wisdom Tree – Chris Haddad, “My brain is a very frightening place” Read More »

EP 226: Coffee With Kev – Copywriting Crash Course During A Car Chase Movie Scene

   In This Episode Hey! It’s Sammy Musgrave here for Copy Chief, your comrade in freelancing and copywriting.  Tell me… how did you feel when you found out direct response copywriting was a thing? At first, I thought the chances of “making it” were as likely as starring in the next Avengers movie alongside my

EP 226: Coffee With Kev – Copywriting Crash Course During A Car Chase Movie Scene Read More »

EP 225: Freelancer’s Journey: Addison Rice – His recipe for digital nomad freedom

   In This Episode Addison Rice is on one hell of an adventure. His journey into copywriting started with a question… and a Negroni. “Hey, how would you go about making money with music online?” The answer sparked a conversation that moved Addison out of Phase 0 (searching for salvation) and catapulted him into Phase

EP 225: Freelancer’s Journey: Addison Rice – His recipe for digital nomad freedom Read More »

EP 224: New Breed: Elite Email Copywriting with Chris Orzechowski

   In This Episode When it comes to learning the absolute essentials of email copywriting…  … the proven message frameworks… … the exact order of sequences, … the psychology behind every email you send (right down to the subject line), … and in what order and timeframe to send them… There is only ONE email copywriter I trust

EP 224: New Breed: Elite Email Copywriting with Chris Orzechowski Read More »

EP 223: New Breed: Marcella Allison – The Sexist Secret to Succeeding as a Woman in Business

   In This Episode Marcella Allison is a copywriter of the highest calibre. Her controls dominate the most aggressively competitive markets like health and finance.  If that was all she did, I could interview her endlessly on the topic of copywriting alone.  But, she does SO much more than write amazing sales copy.  Today we

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CCR222 - Anna Iveson

EP 222: Freelancer’s Journey: Anna Iveson – Delivering your best work – Even if you think you aren’t ready.

   In This Episode Landing your first few gigs as a freelancer can be an exhilarating combination of intense excitement and gnawing fear.  It’s natural to be nervous… after all, you want to deliver great work your client will love… but there can be a whole new set of internal fears that come leaping forward

EP 222: Freelancer’s Journey: Anna Iveson – Delivering your best work – Even if you think you aren’t ready. Read More »

CCR EP 221

EP 221: New Breed: Johnny Crowder – Behind his TEDx talk and wild year revolutionizing digital mental health

   In This Episode “I have a confession to make… and I need your listeners to know this…” said Johnny when I asked a non-related question. His big confession was that he’d been “holding a microphone in front of his face” the entire interview, which covered his acclaimed Tedx talk, the wild financial ride of

EP 221: New Breed: Johnny Crowder – Behind his TEDx talk and wild year revolutionizing digital mental health Read More »

EP 220: Wisdom Tree – Showing up in your reader’s dreams with Laura Belgray

   In This Episode There is magic in Laura Belgray’s writing.  And she’s used it – with her email list specifically – to go from a TV Land promo writer, pumping out clever callbacks to Andy Griffith episodes… to running a seven-figure business from her couch.  All with her words.  The phrase, “I want to

EP 220: Wisdom Tree – Showing up in your reader’s dreams with Laura Belgray Read More »

EP 219: Freelancer’s Journey – Becoming Your Own Best Client with Kevin Rogers and Rachel Mazza

   In This Episode If your freelancing business is starting to feel like a sh*tty job… and, worst part?… YOU are the nasty boss! Demanding these long hours, the “working weekends”, and now that you’re thinking about it, the pay kind of sucks, too!   Then, we feel you. Every successful freelancer we know has been

EP 219: Freelancer’s Journey – Becoming Your Own Best Client with Kevin Rogers and Rachel Mazza Read More »

Copy Chief Radio

EP 218: New Breed – Decision fatigue is very real (how to manage it) with Adrienne Dorison

   In This Episode Productivity expert Adrienne Dorison (RunLikeClockwork.com) is one of the experts I sought advice from last year when the pandemic poop hit the proverbial fan.  Today we’re examining the changes that actually came from working in a year in lockdown. How are we working differently, which changes are here to stay, and

EP 218: New Breed – Decision fatigue is very real (how to manage it) with Adrienne Dorison Read More »

EP 217: Freelancer’s Journey – Sammy Musgrave, Going full time and loving it

   In This Episode Sammy Musgrave is a rule breaker.  She discovered her love for copywriting before she even knew it was a thing – during a sales presentation workshop… “Looking back, it was all copywriting principles – and I LOVED it.” Against their warnings, she used what she learned in that presentation to update

EP 217: Freelancer’s Journey – Sammy Musgrave, Going full time and loving it Read More »

Copy Chief Radio

EP 215: Freelancer’s Journey – Ross O’Lochlainn (The original “entrepreneurial freelancer”)

   In This Episode Like so many freelancers, Ross O’Lochlainn was waiting for “just the right time” to quit his job at an engineering firm and strike out on his own full time.  Then “fate stepped in” and forced his hand.  Dive into this in-depth review of how Ross has gone from nervous newbie (Phase

EP 215: Freelancer’s Journey – Ross O’Lochlainn (The original “entrepreneurial freelancer”) Read More »

Copy Chief Radio Ep 214

EP 214: Wisdom Tree – Frank McKinney “I trained my brain to toggle between right and left.”

   In This Episode Frank McKinney is one of the most fascinating and inspiring people I’ve ever met. Considering I met him a few minutes before this interview started, that’s saying something. This dude defies common titles…  He’s a real estate artist who’s designed and flipped 44 oceanfront homes at an average price of $14

EP 214: Wisdom Tree – Frank McKinney “I trained my brain to toggle between right and left.” Read More »

EP 213: Coffee With Kev – The 3 moments freelance copywriting suddenly clicked in my brain

   In This Episode A raw and rarely shared “in the moment” recording of Kevin with his private coaching group of freelance copywriters. One member asked: “When was the moment that freelancing “clicked” for you?” I couldn’t resist sharing 3 key moments… The first was with the writing itself… the second with closing clients deals…

EP 213: Coffee With Kev – The 3 moments freelance copywriting suddenly clicked in my brain Read More »

EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo

   In This Episode If you’re an expert at what you do – and have some case studies to show for it – then it’s time to step up and get yourself featured as an expert… on major blogs, podcasts, and even glossy magazine publications and television.  Problem is, most of us don’t know where

EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo Read More »

EP 211: Coffe With Kev – The New Reality of Freelance Copywriting in 2021

   In This Episode Freelance copywriting changed in some significant ways in 2020, and if you’re prepared, those changes play perfectly into your hands. Today, in an intimate “Coffee with Kev” episode, I’m detailing how businesses are working differently with freelancers in 2021.  We’ve seen 5 major shifts in the marketplace, all spurned by the

EP 211: Coffe With Kev – The New Reality of Freelance Copywriting in 2021 Read More »

EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist

   In This Episode Peep Laja has been a leader in conversion optimization for nearly a decade.  Through the thousands of complex technical tests he and the crew at ConversionXL run, they can pinpoint exactly how your marketing pages are performing, and, of course, what’s needed to make them perform better.  Of course, “the copy”

EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist Read More »

EP 208: Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B”

   In This Episode If you’ve never heard of Damian Lanfranchi, that’s mostly on purpose.  “I’ve done a lot of erasing throughout my entrepreneurial journey” he told me when I remarked that beyond his LinkedIn profile, there’s not much about him online.  It isn’t that he’s embarrassed by the different businesses he’d created before becoming

EP 208: Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B” Read More »

EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons”

   In This Episode Some business experts just seem too smart, too experienced, too connected to fail.  Perry Marshall is one of those experts.  Here’s a guy who’s written not just one, but several books that became “the book” on their topic – Google Ads, Facebook Advertising, 80/20ing your sales and business.  He’s endlessly intelligent

EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons” Read More »

EP 205: CCR New Breed – The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

   In This Episode Call it “Copy Chief Impossible”…  Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief.  My business integrator Rachel Mazza and I share all the gory details

EP 205: CCR New Breed – The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza Read More »

David Deutsch Wisdom Tree

EP 204: CCR Wisdom Tree – A conversation with David Deutsch

   In This Episode David Deutsch is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather (when Ogilvy was still leading the troops), pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. 

EP 204: CCR Wisdom Tree – A conversation with David Deutsch Read More »

Dominic Hodgson Copy Chief Radio

EP 203: CCR New Breed – Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)

   In This Episode Dominic Hodgson took an unconventional route to building an internet marketing empire – dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market – targeting wealthy pet owners and offering not just a “dog walk”, but

EP 203: CCR New Breed – Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond) Read More »

EP 202: CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work”

   In This Episode In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. Four years ago this guy was teaching high school and coaching wrestling, and now he’s running his own agency. Like, a real agency,

EP 202: CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work” Read More »

Copy Chief Radio

EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen

   In This Episode Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S., a colorful childhood with a tough love twist, becoming an A-List copywriter known as “queen of the control”, and raising children to understand the power of

EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen Read More »

EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy

   In This Episode Adam Hunt runs White Label Comedy, a done-for-you social media copywriting service that helps companies stand out with tweets and ad copy that build trust and engagement with humor. (A topic very close to my heart.) He recently joined Copy Chief and began devouring the training and applying what he learned

EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy Read More »

EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators)

   In This Episode You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri. Those ads are made by Harmon Brothers and have single-handedly revolutionized the world of Direct Response marketing by using bold humor to interrupt the long-running

EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators) Read More »

EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld

   In This Episode The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?Are freelancers losing

EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld Read More »

Copy Chief Radio

EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey

   In This Episode Mike Rinard has his business running smooth on all cylinders right now. He’s been a frequent guest on CCR talking about his story-driven copywriting frameworks that are outperforming everything else on Facebook, and how he’s created a long string of super successful workshops and “mini-offers” to his growing email list.  Today,

EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey Read More »

Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson

   In This Episode Jay Jackson began his rise to marketing expert status legit old school hustle style – hanging out in the parking lot of Whole Foods pitching customers on his fitness training as they scurried nervously to their cars.  Then he discovered the world of online marketing and quickly tripled his income. Now,

Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson Read More »

Ashlee Berghoff

Ep 191: More time for the “big buck stuff” with Ashlee Berghoff

   In This Episode Ever feel like all those books on productivity just don’t apply to you and your freelancing biz? That’s because running a freelance business IS different than other businesses – especially in early days when it’s JUST YOU doing everything. Yet, many of the freelancers I coach have been able to win

Ep 191: More time for the “big buck stuff” with Ashlee Berghoff Read More »

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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