freelancer coaching

Signs you might be burning out …don’t ignore these warnings

If you’ve been at this freelance copywriting thing for a year or so, you’re likely facing burnout.  What does burnout look like?  It’s a bit different for everybody because we’re all wired a bit differently.  The SIGNS OF BURNOUT are pretty much the same for everyone though… If you consistently ask yourself, “when’s the last …

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How to replace your worst client …even if you still like ‘em

When you enter Phase 4-5 of your Freelancing Journey, landing gigs is no longer a problem.  Now it’s all about fighting for YOUR time. As you can see from the graphic, Phase 4 is all about STABILIZING your business.  That means… Knowing exactly how much you earn per hour for different types of work… Learning …

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The product you are sitting on right now … it’s a shame to not collect

Would you agree that freelancing is the greatest opportunity on earth?  Think about it… You get to get paid to learn on your client’s dime… Paid to learn the skills required to produce and sell quality products… Paid to learn about YOURSELF! And which of your strongest skills will earn you the most.  PAID to …

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How to quickly and easily TRASH your copywriting career (especially if you have no experience!)

Look, I get it. Money is how we measure success.  So, the appeal of a promise that you can “skyrocket your freelancing income overnight” is a sexy one. We see this promise every day online and, understandably, people fall for it.  Now, if you’re thinking, “The people who would believe that probably don’t care about …

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Bezos owes me fifty and why this matters to copywriters

Get this,  I bought my father-in-law a $50 Amazon gift card for his birthday. (Please, hold your applause. My overwhelming generosity is NOT the point of this story.) The circumstances are important here. When I purchased the gift card, I was sitting with my father-in-law (imagine an 81-yr-old Barney Rubble on oxygen). And because I …

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the client from hell

Have you ever had a freelance gig go straight into the toilet? Happens to all of us eventually. In comedy, we call them “Hell Gigs” And they’re kinda funny. Eventually. I mean, it’s painful, believe me, to stand before a roomful of strangers, your voice amplified twelve times the natural volume, saying things everyone knows …

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LIVE in London! 60-minute sales letter workshop – It’s happening April 10th

  I’m headed to London for the first time next month, and I’m so damn excited that I decided to create a one-day-only COPY CONVERSION OPTIMIZATION WORKSHOP where I will work closely with a select group of marketers and teach them my method for… Pumping out a proven to convert sales letter in 60 minutes …

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Revenge of the introvert (intimate chat with John Carlton)

People are finally beginning to understand introverted behavior. Forever it was an “either/or” thing. But, “the great resignation” and the ability for some workers to discover how they operate best — usually AWAY from other people — even has the “big corporate work machine” mentality shifting a bit.   They’re discovering what creatives have known all …

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“How’s that a**hat landing all these great gigs!?”

“How’s that asshat landing all these great gigs!?” Maybe it’s okay to feel jealous.  I mean… Yes, of course, social media is a human highlight reel with (very) questionable accuracy. Yes, it’s a waste of energy to “count other people’s money”. And yes, your time is better spent doing your thing instead of wishing you …

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Easy leads

If you’re a copywriter, there are two types of leads you can get all day long with very little effort… The “lowest bidder” leads on freelance marketplaces like Fiverr and Upwork where you’re forced to do a high volume of low dollar gigs.  (The only way to “win” this game is by living in the …

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Three superstar guests joining me… (guess who)

  I was recently on a Facebook live with special guests… master copywriter David Deutsch, uber-successful entrepreneur, Ryan Lee, and celebrity productivity expert, Adrienne Dorison…           Watch the replay to get an actionable preview of the kind of tactics we’ll be sharing at the upcoming Freelancing Transformation Bootcamp in November.  Over …

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Here’s what I’d teach my own kids about freelancing (3 things in 3 minutes)…

I’ve got two teenagers (15 and 17) who are preparing to take on the world, so I think a lot about what I can give them to make the journey ahead a little less treacherous.  Sure, I welcome all the ass-kickings they surely will endure – and survive – because wisdom from experience is the …

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How to solve ANY freelancing problem in 10 mins or less

We’ve just opened up a very few spots in my Freelancer’s Journey Accelerator coaching program.  Accelerator is my mid-level coaching program where twice a month I host a call and give you 1-1 advice and action plans for… Resolving tricky client issues Raising your fees Specializing your services Connecting with copy-centric companies looking to hire …

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The latest (and most ironic) trend in freelancing…

I just finished a call with one of the most in-demand freelancer’s I coach… He’s got a lot going on.  Full roster of well-known clients where he primarily consults on, rather than writes, their ads. A suite of training products he sells consistently for thousands in passive monthly income. Paid workshops that fill to capacity every time …

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Well, THAT went well…

How ‘bout a little look behind the curtain today?  This’ll be revealing to you if… You love copywriting and freelancing… You consider yourself to be a natural teacher… You’ve thought of creating your own courses and products… Many freelancers do, over time. Others don’t. They prefer to hang behind the scenes and produce. Which is …

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The best email copywriter I know?

The numbers are in, there are now over SEVEN MILLION copywriters calling themselves “email copy experts”…  … and that’s just in the dating niche! (Ba-dam, tsss) There are a few million more self-titled “email wizards” now teaching super wizardly email tactics like…  “writing as your dog”“spicing it up with memes” and “using whacky ‘from names’” Holy …

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The “no outcome pending” method for making big connections

Do you love April Fool’s Day?  Have you been planning for weeks exactly when to drop the plastic spider from the ceiling above the toilet and phone-record a family member screaming half-pantsed down the hallway?  That’s some Tik Tok gold right there! (forced segue alert…) But, ya know…  One place it’s ALWAYS UNCOOL to try …

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Kevin Rogers Copy Chief

Hunger, Smarts, and _____ Clayton Makepeace’s 3 traits every copywriter needs

I recently joined a panel of the world’s best copywriters to honor Clayton Makepeace.  It’s been a year since the industry was rocked by his untimely death soon after being hospitalized.  His wife, Wendy, as always, was at his side as he passed. She then served as our “rock” by inspiring us with how she …

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EP 202: CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work”

   In This Episode In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. Four years ago this guy was teaching high school and coaching wrestling, and now he’s running his own agency. Like, a real agency, …

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Copy Chief Radio

EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen

   In This Episode Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S., a colorful childhood with a tough love twist, becoming an A-List copywriter known as “queen of the control”, and raising children to understand the power of …

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EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy

   In This Episode Adam Hunt runs White Label Comedy, a done-for-you social media copywriting service that helps companies stand out with tweets and ad copy that build trust and engagement with humor. (A topic very close to my heart.) He recently joined Copy Chief and began devouring the training and applying what he learned …

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EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators)

   In This Episode You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri. Those ads are made by Harmon Brothers and have single-handedly revolutionized the world of Direct Response marketing by using bold humor to interrupt the long-running …

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EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld

   In This Episode The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?Are freelancers losing …

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Copy Chief Radio

EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey

   In This Episode Mike Rinard has his business running smooth on all cylinders right now. He’s been a frequent guest on CCR talking about his story-driven copywriting frameworks that are outperforming everything else on Facebook, and how he’s created a long string of super successful workshops and “mini-offers” to his growing email list.  Today, …

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Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson

   In This Episode Jay Jackson began his rise to marketing expert status legit old school hustle style – hanging out in the parking lot of Whole Foods pitching customers on his fitness training as they scurried nervously to their cars.  Then he discovered the world of online marketing and quickly tripled his income. Now, …

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Copy Chief Radio

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

   In This Episode As copywriters, mastering the one-sided conversation is a major part of our job. We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all. No …

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Ep 192: Igniting Your Freelancing Moxie with Lorrie Morgan

   In This Episode When Lorrie Morgan lost her “miserable” job, she decided to go freelance and stumbled into the world of direct response copywriting. From running into the ladies room in tears of intimidation during the first marketing conference she attended, to creating an alter ego named Roxie that has helped her fight off …

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Ashlee Berghoff

Ep 191: More time for the “big buck stuff” with Ashlee Berghoff

   In This Episode Ever feel like all those books on productivity just don’t apply to you and your freelancing biz? That’s because running a freelance business IS different than other businesses – especially in early days when it’s JUST YOU doing everything. Yet, many of the freelancers I coach have been able to win …

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Ep 174: Freelancer’s Guide to Better Income (Without More Work) with Rachael Kraft

   In This Episode Rachel was at a crossroads you might recognize… Rachael Kraft: (06:56) “So before RFL I was doing mostly health and fitness copywriting and I was managing several different websites where it was just taking care of the content.  I’m also a graphic designer, so a large part of my work was …

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