truth about marketing

Ep 157: Perry Marshall – Fix This Mistake When Using The 80/20 In Your Business

   In This Episode I bet you’ve heard of the Pareto principle before… known as the 80/20 rule. The concept is simple: 80% of your results come from 20% of the activities you do. The surprising part of this principle is how many levels deep it can go… And I quote: “By the 3rd or …

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Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again

   In This Episode I don’t blame you for questioning whether Ryan Levesque is an actual machine. In 3 years he’s taken his ASK Method process for customizing your copy and marketing to dizzying heights. His company was recently ranked #462 on the Inc. 500 list of Fastest Growing Companies in America and named the …

Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again Read More »

Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy

   In This Episode What do you think sets a pro copywriter apart from a good copywriter? It’s your ability to make your reader FEEL something using your words. When you write copy, you want your ideal buyer to say, “Where do I buy this right now?”… Or, “I feel like you were speaking directly …

Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy Read More »

Ep 154: Bond Halbert – Copy Secrets From A Legend In Direct Response

   In This Episode This man needs no introduction. Bond Halbert is the son of the great Gary Halbert, a man who left a giant thumbprint on the direct response industry… If Gary’s name doesn’t sound familiar, he probably the copywriter you started studying when you were starting out. In fact, Gary Halbert was one …

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Ep 152: Michael Hauge – 5 Mistakes of Ordinary Storytellers

   In This Episode What makes the difference between an ordinary story and a powerful story? (For starters, they don’t make the 5 mistakes in this upcoming episode 🙂 The real answer is Emotion, and knowing which parts of the story to use for the biggest impact on the reader. Remember, if your readers don’t …

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Ep 151: Laura Belgray – How To Steal Attention With Strange Copy (Then Keep It With Good Writing)

   In This Episode “I’m going to eat my face now.” That subject line, “I’m going to eat my face now” is the 12th most popular (by open rate) in Laura’s list of her top 33. (You can get a link to them all in the show notes) My favorite interviews are the ones with …

Ep 151: Laura Belgray – How To Steal Attention With Strange Copy (Then Keep It With Good Writing) Read More »

Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers

   In This Episode The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Today, I’ve got Bushra Azhar on the show. When she came into the world of direct response and copywriting, she was already a high-level corporate consultant …

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Ep 149: Jon Stoltzfus – The Most In-Demand Copywriter On The Planet Right Now

   In This Episode Jon Stoltzfus is currently the most in-demand copywriter in the industry. He’s an engineer who loves his work and makes a very comfortable living. He’s also a damn good copywriter. He’s been creating super strong controls in his part-time. He’s about to make the leap into full time copywriting, because when …

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Ep 148: Justin Brooke – How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys

   In This Episode Just hung up the call with Justin Brooke from adskills.com. He’s the most sought-after traffic guy in the game right now. Also one of the best teachers about how to convert on cold traffic, which is the HOLY GRAIL of any marketing business. We went deep into the psychology of winning …

Ep 148: Justin Brooke – How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys Read More »

Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status

   In This Episode “I get asked to do these every week and I always say ‘no’ because I hate doing interviews… but with you I feel pretty good.” Truth is before now I didn’t realize Mike Morgan was an extreme introvert. We’ve had some night of gut-busting laughter together hanging out with our friends. …

Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status Read More »

Ep 145: Aaron DeHoog – The Invisible Force Behind A 12MM Sales Day

    In This Episode What does it take to break Agora’s single-day record for sales? Not just by a little, either. We’re talking old record: $5 million, and you kick out a TWELVE MILLION DOLLAR DAY. The answer surprised me and I think it will surprise you, too. Especially considering the cut-throat nature of …

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Ep 144: Carline Anglade-Cole – Sex, Drugs and Writing Controls

   In This Episode If you love “copy”, you’re gonna dig this interview with Carline Anglade-Cole. For those who aren’t familiar with this A-List writer, Carline is one of the best direct response copywriters of all time. She’s legendary in the health publication business. Her credits include a slew of controls for publishers like Healthy …

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Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad

   In This Episode “YouTube is the place where the world goes to watch a video. Right now, the standard experience is we press play… and a completely irrelevant ad pops up on your screen.” Tom said during our interview. “The secret to effective YouTube advertising is giving your viewer a great experience… so they …

Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad Read More »

Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website

   In This Episode Most businesses make the mistake of handing the marketing reigns over to technology. And they chase the latest and greatest “shiny tools” thinking it’ll move their profit needle. Reality is, this is one of the biggest sales killers in your business… and the fastest way to burn your budget without boosting …

Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website Read More »

Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days)

   In This Episode “I was doing a hot seat at a mastermind group to figure out what niche to write for as a copywriter. And someone goes: ‘Why don’t you write 100 headlines a day for 100 days?’” Justin said during our interview. “Truth is… I was too dumb at the time to say …

Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days) Read More »

[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process

   In This Episode Reality is, copywriting IS research. Any veteran copywriter will tell you they spend more than half a project’s time just on research. It’s where you’ll stumble upon all the juicy hooks, BIG ideas, and bold angles you need for a successful promo. So it’s no surprise top writers make research a …

[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process Read More »

[TAM] Ep 139: My Best Advice For Freelancers

   In This Episode “The reason people wanna become freelancers is we’re rebels, man. We’re outcasts… we don’t really fit into a regular job structure.” We’re doing something new this episode. There’s no guest! It’s a “one-sided” conversation plucked out of a previous interview I did about freelancing. As you already know, the freelancer’s journey …

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Ep 138: Erik Stafford – Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message

   In This Episode “For the longest time… it was always about the copy. But things are changing.” Erik said during our interview. “Right now, 65% of people are visual learners. So you’ve gotta start paying attention to that stuff. Most businesses completely overlook that.” My guest today is design specialist Erik Stafford. Erik helps …

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Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach

   In This Episode Believe it or not, within seconds of hearing you speak… your prospects form lasting impressions about YOU and your business based on the sound of your voice. Your spoken image is a BIG part of your brand. This is why some of the best marketers and salespeople hone their rapport-building voice. …

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Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant

   In This Episode “What’s really special about this is that there is NO model,” Hollis said during our interview. “All the stuff we’ve done before in direct response follows someone’s system or formula. It always felt too systematic.” Former rafting guide turned Baby Bath Water Institute co-founder Hollis Carter joins me on the show. …

Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant Read More »

Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer

   In This Episode We’re only a week away from our first ever Copy Chief Live event. On top of some of the most prolific copywriters sharing the secrets behind their most successful campaigns… … we’ve also got top-of-the-heap marketers gracing the stage and sharing insider tactics that’ll multiply your sales faster than you ever …

Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer Read More »

Ep 134: Copywriting Legends Highlights with Henry Bingaman, Marcella Allison and Parris Lampropoulos

   In This Episode We’re doing something a little different for this week’s episode. As you may know, our first ever Copy Chief Live event is just around the corner. And we’ve got some of the most accomplished and respected copywriters and marketers in the game taking the podium… … and sharing insider secrets and …

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Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer

   In This Episode “Copywriting isn’t exactly a writing gig…” John said to me during our interview. “Once you start thinking of it as just ‘writing ads’… you risk writing stuff that sounds good… but isn’t persuasive.” Former $15/hour article writer turned prolific copywriter John Forde joins me on the show today. John is one …

Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer Read More »

Ep 132: Marcella Allison – Why Women Need to Band Together in a Testosterone-Fueled Business World

   In This Episode “This isn’t about burning bras and marching on Washington.  This is about empowering more women to step up and share their knowledge and experience with the world.” Marcella said during our interview. “If you want more women on the stage, don’t wait for a man to ask you to speak… build …

Ep 132: Marcella Allison – Why Women Need to Band Together in a Testosterone-Fueled Business World Read More »

Ep 131: Marc Gutman – Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones

   In This Episode Today, If you want to grab someone’s attention… it’s no longer enough to just tell a compelling story. You’ve also got to get specific. Most stories fall flat because we’re afraid of diving deep and getting specific in our tales. Reality is, that’s exactly what you must do to tap into …

Ep 131: Marc Gutman – Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones Read More »

Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response

   In This Episode “The most common problem with people giving marketing advice today is they’re focusing on offering a 12% lift in conversions here, or 16% there…” Mark said to me during our interview. “What I teach is that this is BS. You’re wasting your time trying to build your business with small increments …

Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response Read More »

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Ep 129: Taylor Welch – The Business-Boosting Power Of Humor And Personality

   In This Episode Here’s the thing: Overwhelm is the #1 business killer for even top entrepreneurs and marketers. There’s too much you CAN do at any point in time… … so it’s easy to fall prey to the “long to-do list” trap, and neglect the critical stuff that actually multiplies your income. So… how …

Ep 129: Taylor Welch – The Business-Boosting Power Of Humor And Personality Read More »

Ep128: Kris Reid – The Overlooked Selling Power Of Search Rankings

   In This Episode Reality is, search ranking remains one of the cheapest, most powerful ways to get organic traffic to your site. Most business owners and marketers make the mistake of splurging on websites with all the expensive bells and whistles… … and neglect the selling power of SEO. (90% plus of websites today …

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Ep 127: Bedros Keuilian – The “Cockweed” Mindset For Rock-Solid Success

   In This Episode Here’s the thing: today you can pass so much MORE emotion to your prospects using a short 1-min video, than a bunch of pictures and text… … and when you can show RESULTS quickly─with case studies and narration─you have the power to indoctrinate prospects into buyers, fast. So, how do you …

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Ep 126: Damian Lanfranchi – The Secret To An Entrepreneurial Life That’ll Never Pass You By

   In This Episode “I wanted to wake up everyday excited to start my day, but everyone I worked with was just waiting for Friday to come…” Damian said to me during our interview. “I never wanted to be one of those people who say ‘oh well, life just flies by doesn’t it?…’” My guest …

Ep 126: Damian Lanfranchi – The Secret To An Entrepreneurial Life That’ll Never Pass You By Read More »

Ep 125: John Romaniello – Leapfrogging Your Competition With Superior Writing Chops

   In This Episode Here’s an indisputable truth… Honing your writing chops is the fastest way to set yourself apart in a crowded market. In fact, just by being a BETTER writer than your competition, you’ll leapfrog your rivals and build a loyal following faster than you imagined possible. So… how do you sharpen your …

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Ep 124: Joe Schriefer – How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)

   In This Episode The most important thing in marketing today is emotion. If you don’t stir enough emotion in your prospect, your message is as good as dead. One of the most powerful ways to hit the emotional hot buttons of your buyers is coming up with fresh, new, even dangerous ideas worth testing. …

Ep 124: Joe Schriefer – How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter) Read More »

Ep 123: Wesley Donehue – Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication

   In This Episode Your audience craves transparency and authenticity more than ever. In fact, you’re more likely to hit your buyer’s emotional hot buttons shooting a real, raw video straight from your iPhone… … than splurging on a big budget production from some high-end agency. And the game is changing so fast, even political …

Ep 123: Wesley Donehue – Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication Read More »

Ep 120: Todd Brown – The E5 Method for Marketing The Big Idea

   In This Episode Here’s the reality: if the ONE thing distinguishing your business from the other guy is that “you’re better at it”… … it’s only a matter of time before you’re dead in the water, unless you quickly get hip to the single biggest profit multiplier for your business today. In fact—your sales …

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Ep 119: Anna Selby – The “Dream 50 Secret” To Conquering Social

   In This Episode My guest today is social media specialist Anna Selby. She helps clients market their businesses and grow their audiences on social media. She has also worked with top-of-the-heap entrepreneur Gary Vaynerchuk. “I was like the Black Sheep Kanye West of Real Estate…” Anna said, laughing during our interview. “I had an …

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Ep 118: Roy Furr – The PAISA Framework For Writing Rock-Solid Financial Controls

   In This Episode “We talk a lot about entering the conversation already going on in your prospect’s head… but what does that really mean?” Roy said during our interview. My guest today is top copywriter Roy Furr. He has written control-busting copy for the likes of Bill Bonner and Mark Ford at Agora. Roy …

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Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect

   In This Episode “I’ve never had a conversation quite like this before…” Perry said to me as we wrapped up the interview. “This was not the standard set of canned answers…” My guest today is a decorated veteran of internet marketing who has been in the game since 2003. Former engineer turned marketing consultant …

Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect Read More »

Ep 116: Will Hoekenga – The 5 Deadliest Email Sins

   In This Episode “Marketers today rely too much on emotion…” Will said during our interview. “The competition for your prospect’s inbox is fierce… so you absolutely must give your customers a reason to stay with you.” My guest today is copywriter and email wizard Will Hoekenga. He helps clients multiply sales with his knack …

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Ep 113: Jim Breuer – How The Former SNL Star Revived His Career With Social Media

   In This Episode “I’m addicted to murdering on stage… I want to hurt you,” Jim said in our interview. “Once I fell in love with doing this again and discovered my real mission, I became unstoppable.” My guest today is stand-up comedian Jim Breuer. He’s famous for co-starring with Dave Chappelle in “Half-Baked” and …

Ep 113: Jim Breuer – How The Former SNL Star Revived His Career With Social Media Read More »

Ep 112: Sean McCabe – The Truth About Monetizing Your Passion, Risk-free

   In This Episode “I posted my lettering work for two years and no one even bothered to look…” Sean said during our interview. Sean McCabe started out cleaning windows―almost getting himself killed in the process―and repairing computers to pay the bills. When he wasn’t working, he was completely immersed in his love for hand …

Ep 112: Sean McCabe – The Truth About Monetizing Your Passion, Risk-free Read More »

Ep 111: Terry Dean – The Truth About The Selling Power Of List Indoctrination

   In This Episode “I was going door-to-door trying to sell satellite dishes to the Amish… I sold a grand total of zero…” Terry told me during our interview. Introverted, stuck delivering pizzas for $8 an hour, and bombing hard in belly-to-belly sales… … Terry Dean turned it all around and is now flourishing in …

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Ep 110: Jesse Elder – The Truth About Having Nothing To Prove And Nothing To Hide

   In This Episode “I got hooked up to this brain machine… and the doctor said that in 75,000 sessions, he’d only ever seen one other person with brain waves like mine…” Jesse told me during our interview. Even though he’s been a personal mentor and close ally for years, I’m always on the edge …

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“Best Of” Episode 48: Ivan Misner – Billion Dollar Networking

   In This Episode If you’re not hip to Ivan Misner and his incredible entrepreneur-connecting group called BNI, then buckle up for an inspiring ride. Get your head around these numbers… 7200 meetings worldwide 190,000 members $8.6 Billion in revenue via shared leads for members All in 2016! The secret? As Dr. Misner explains in …

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Ep 107: Kim Schwalm – Consistently Beating Control Ads

   In This Episode Kim Krauss Schwalm is the perfect follow-up to Clayton Makepeace’s copywriting masterclass. Kim is a top-level copywriter Brian Kurtz couldn’t hire fast enough to work for Boardroom… … where she became the first ever female copywriter to beat one of their controls (her first Boardroom project out-performed a 7-year Parris Lampropoulos …

Ep 107: Kim Schwalm – Consistently Beating Control Ads Read More »

Ep 106: Clayton Makepeace – Selling on Emotion ($1.5 Billion Worth!)

   In This Episode Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. There aren’t many copywriters alive who can bring a whopping four decades of in-the-trenches experience to the table. So naturally, Makepeace is also one of the most …

Ep 106: Clayton Makepeace – Selling on Emotion ($1.5 Billion Worth!) Read More »

Ep 105: James Schramko – “Reprogramming” Your Brain For Success

   In This Episode Imagine reading what your babysitter thought of you when you were 4-years-old. Would it foreshadow the persona you are now, or would you be shocked at what you read? James Schramko, founder of SuperFastBusiness.com, is known for taking entrepreneurs under his wing and showing them the amazing world of “wealthification“. As …

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Ep 104: Frank Kern – Becoming The “Rolling Stones Of Marketing” (Then Quitting The Band)

   In This Episode “I’ve only done like three podcast interviews…” Frank told me just before rolled tape. I knew right then this would be extra juicy, and I wasn’t disappointed. If you’ve been around marketing for more than a hot minute, you know the legend of Frank Kern. He pioneered online video as we …

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Ep 103: Marcella Allison – The Truth About Speaking Your Customer’s Language

   In This Episode Today you’re in for a treat. My guest is Marcella Allison and she’s the perfect guest to follow two epic episodes with Parris Lampropoulos. Why? Because she is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat …

Ep 103: Marcella Allison – The Truth About Speaking Your Customer’s Language Read More »

Ep 102: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 2

   In This Episode If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes. Enjoy Pt 2 right here. Can’t Miss Moments: 4:30 – Why most people …

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Ep 101: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 1

   In This Episode Parris Lampropoulos is universally regarded as one of the best living copywriters. He’s a face on Brian Kurtz “Mount Rushmore of Copywriters” for the record number of control ads and revenue generated at Boardroom. His list of winners is mind-boggling. Parris credits his incredible success solely on the bullets in his …

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Ep 99: John Carlton – The One Skill Every Copywriter Must Master

   In This Episode A long overdue episode with the world’s most ripped off and respected copywriter alive, John Carlton. I’ve had the privilege of hosting a podcast with John called Psych Insights For Modern Marketers. It’s an amazing show that I describe as “hosting John’s brain”. Listeners of the show can’t get enough, and …

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Ep 98: Dan Kuschell – 1% Incremental Changes That Scale Your Profits

   In This Episode Dan Kuschell grew up in Detroit’s inner city without any natural business skills. He knew his parents did the best they could with what they had, but after watching his dad get laid off from 9 different jobs, he became determined to control his own fate. Dan was gifted with athletic …

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Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy

   In This Episode NOTE: Sadly, one week after this episode published, Scott Haines suffered a stroke on Christmas day and did not recover. He passed away on January 11th 2017, surrounded by friends and family in Tulsa, OK. This was his last interview. Another exciting episode for Truth About Marketing with a copywriting great, …

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Ep 96: Jenny Thompson – Using “Sticker Shock” To Double Your Sales

   In This Episode My guest today is Jenny Thompson, a brilliant marketer and fierce proponent of higher conversions. Jenny started working as a marketing manager with Agora Inc. back in 1996, and within her first 3 years, she successfully tripled profits for the Oxford Club. Then she began a new career in New Market …

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Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods

   In This Episode Ron is an infomercial and digital direct marketing giant, credited with launching big brands like Silk’n Beauty®, Samsung North America®, and the viral GoPro® “Be a hero” campaign. To date, his work has generated over $4 billion in sales. Ron has an incredibly deep understanding of what makes a product sell. …

Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods Read More »

Ep 94: Ryan Lee – Earning The Trust Of Your Tribe 15 Minutes At A Time

   In This Episode Proud to have my good friend (and repeat guest of TAM) Ryan Lee on today’s episode. I have to admit, I’m always blown away by the incredible amount of value Ryan delivers… If you don’t know Ryan, he’s the founder over at Freedym, where entrepreneurs learn how to build a lifestyle …

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Ep 92: Eric Wong – Winning The Sale By Thinking One Step Ahead

   In This Episode Jamming out today with my man Eric Wong. Eric is a martial artist, fitness marketer, and an innovative, forward thinking marketer. He runs Power Dojo, where he teaches you how to improve your flexibility, strength, and power. Eric is a true marketer who is always testing and optimizing for results. In …

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Ep 91: Charles Kirkland – Turning One Dollar Into Three

   In This Episode Charles Kirkland is co-founder of Media Buyers Association, a community of entrepreneurs who are focused on growth through quality, paid traffic. Charles, as you’ll soon discover, is passionate about helping and teaching people exactly how to make paid traffic convert. He’s an expert in recognizing patterns that most people don’t see …

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Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most

   In This Episode Today, I’m glad to have Joanna Wiebe with us. We’re going head first into freelancing to find out what makes freelancers successful (and what holds others back)… You may know Joanna as the woman behind CopyHackers.com. She’s a passionate copywriter who created this site to help copywriters and freelancers build their …

Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most Read More »

Episode 88 – The Truth About Attracting Buyers To Your Website with Jon Morrow

   In This Episode My guest today is Jon Morrow. Jon writes blog posts that get MILLIONS of visits. His readers hang on his every word… and he’ll be the first to tell you, none of that means a thing if you’re not attracting BUYERS to your blog. A little background on Jon… When Jon …

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Ep 87: David Garfinkel – Brainstorming Great Hooks

   In This Episode David Garfinkel is a living legend in copywriting. Also known as the “world’s best copywriting coach,” David works exclusively with seasoned copywriters and direct response companies. He’s the coach that modern day copywriters like Chris Haddad and Million Dollar Mike Morgan credit with their development. David also wrote two best-selling books …

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Ep 85: Taylor Welch- Making A Million Bucks By Becoming Scarce

   In This Episode Great to have my friend (and a marketing superstar) Taylor Welch on today’s episode. He’s living proof of someone who went from hand-copying ads to landing his first client. He got his first experience in marketing working for his wife’s salon business, took off running with client work, and quit his …

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Ep 82: Dean Jackson – Compelling, Not Convincing

   In This Episode We’re proud to welcome back Dean Jackson, our first ever guest, as our first repeat guest at TAM. Dean’s philosophy and teachings about marketing have made him a true celebrity in the industry. He is friend and “speed dial” consultant to the business elite, including Tony Robbins, Peter Diamandis, Ariana Huffington and …

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Ep 81: Nicky Roche – New Rules of Marketing in the 21st Century

   In This Episode Nicky Roche is a bit of a rare bird. She’s got no less than 3 science degrees under her belt, plus 25 years of senior management experience at some of the biggest multinational corporations on the planet like Unilever and Coca-Cola. A transplant from her native South Africa to the beautiful …

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Ep 80: Julia Lundstrom – Dating The FBI’s Most Wanted Bank Robber

   In This Episode Before becoming a CEO, Julia Lundstrom hit rock bottom when she discovered the love of her life was on the FBI’s Most Wanted list. Things spiraled downhill from there. She drank heavily to cope with the pain. When that didn’t work, she resorted to workaholism. Ironically, Julia’s obsession with work finally …

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Ep 77: Jim Harshaw – The Truth About Teaching Your Kids To Fail

   In This Episode When was the last time you felt like you weren’t living up to your potential? For many of us, it was just this morning. When Jim Harshaw retired from his career as a NCAA wrestling champion, he struggled to transition back into the “real world.” He couldn’t shake the feeling that …

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Ep 76: Will Hamilton – Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls”

   In This Episode At 25, Will Hamilton turned down an opportunity to work inside the famous Beltway. His reason? So he could start a tennis website in his parent’s basement, using a brand name that sounds dangerously similar to an “adults only” site — Fuzzy Yellow Balls. Will started out creating videos to teach people …

Ep 76: Will Hamilton – Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls” Read More »

Ep 72: Gail Jessen – The Truth About Living Where The Story Takes You

   In This Episode Before starting her popular website, A Series Of Adventures in August 2015 (and still going strong), Gail was “blindly” following other people’s rules… She got good grades, went to college, found a job, and continued checking off a list of accomplishments that didn’t matter to her.   Gail opens up about …

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Ep 70: Craig Ballantyne – The Truth About Your Perfect Day

     Grab your copy of the Perfect Day Formula here In This Episode If you don’t already know Craig Ballantyne, he’s a fitness trainer, business coach, and publisher of the popular newsletter Early to Rise. His mission is to transform the lives of 10 million people by teaching them how to build wealth, improve their …

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Ep 68: Will Hoekenga – The Truth About The Copywriting Hierarchy Of Needs

   In This Episode 0.10 – Freelancing SECRET! Visit this one site to become booked solid as a go-to authority instead of cold-calling tire-kicking prospects. 7.00 – How to exploit Will’s “Copy Hierarchy of Needs” to increase conversions without spending more on copy lessons and freelancers. 9.00 – The question every business MUST ask to …

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