In This Episode Imagine reading what your babysitter thought of you when you were 4-years-old. Would it foreshadow the persona you are now, or would you be shocked at what you read? James Schramko, founder of SuperFastBusiness.com, is known for taking entrepreneurs under his wing and showing them the amazing world of “wealthification“. As […]
Ep 105: James Schramko – “Reprogramming” Your Brain For Success Read More »
In This Episode “I’ve only done like three podcast interviews…” Frank told me just before rolled tape. I knew right then this would be extra juicy, and I wasn’t disappointed. If you’ve been around marketing for more than a hot minute, you know the legend of Frank Kern. He pioneered online video as we
Ep 104: Frank Kern – Becoming The “Rolling Stones Of Marketing” (Then Quitting The Band) Read More »
In This Episode Today you’re in for a treat. My guest is Marcella Allison and she’s the perfect guest to follow two epic episodes with Parris Lampropoulos. Why? Because she is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat
Ep 103: Marcella Allison – The Truth About Speaking Your Customer’s Language Read More »
In This Episode If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes. Enjoy Pt 2 right here. Can’t Miss Moments: 4:30 – Why most people
Ep 102: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 2 Read More »
In This Episode Parris Lampropoulos is universally regarded as one of the best living copywriters. He’s a face on Brian Kurtz “Mount Rushmore of Copywriters” for the record number of control ads and revenue generated at Boardroom. His list of winners is mind-boggling. Parris credits his incredible success solely on the bullets in his
Ep 101: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 1 Read More »
In This Episode I wanted to do something special to celebrate the 100th episode of the Truth About Marketing podcast — I hope you like it. No interview today, but we’ve got some of our best coming up, including a 2-parter with copy legend Parris Lampropoulos that is a marketing course all on its
Ep 100 – The Truth About Your Voice Read More »
In This Episode A long overdue episode with the world’s most ripped off and respected copywriter alive, John Carlton. I’ve had the privilege of hosting a podcast with John called Psych Insights For Modern Marketers. It’s an amazing show that I describe as “hosting John’s brain”. Listeners of the show can’t get enough, and
Ep 99: John Carlton – The One Skill Every Copywriter Must Master Read More »
In This Episode Dan Kuschell grew up in Detroit’s inner city without any natural business skills. He knew his parents did the best they could with what they had, but after watching his dad get laid off from 9 different jobs, he became determined to control his own fate. Dan was gifted with athletic
Ep 98: Dan Kuschell – 1% Incremental Changes That Scale Your Profits Read More »
In This Episode NOTE: Sadly, one week after this episode published, Scott Haines suffered a stroke on Christmas day and did not recover. He passed away on January 11th 2017, surrounded by friends and family in Tulsa, OK. This was his last interview. Another exciting episode for Truth About Marketing with a copywriting great,
Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy Read More »
In This Episode My guest today is Jenny Thompson, a brilliant marketer and fierce proponent of higher conversions. Jenny started working as a marketing manager with Agora Inc. back in 1996, and within her first 3 years, she successfully tripled profits for the Oxford Club. Then she began a new career in New Market
Ep 96: Jenny Thompson – Using “Sticker Shock” To Double Your Sales Read More »
In This Episode Ron is an infomercial and digital direct marketing giant, credited with launching big brands like Silk’n Beauty®, Samsung North America®, and the viral GoPro® “Be a hero” campaign. To date, his work has generated over $4 billion in sales. Ron has an incredibly deep understanding of what makes a product sell.
Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods Read More »
In This Episode Proud to have my good friend (and repeat guest of TAM) Ryan Lee on today’s episode. I have to admit, I’m always blown away by the incredible amount of value Ryan delivers… If you don’t know Ryan, he’s the founder over at Freedym, where entrepreneurs learn how to build a lifestyle
Ep 94: Ryan Lee – Earning The Trust Of Your Tribe 15 Minutes At A Time Read More »
In This Episode 4.49 – The exact time and day when your list is most open to your promotions during a launch… ignore this “perfect persuasion window” and watch the bulk of your sales slip through your fingers 5.48 – The “pee in your own pool” scarcity mistake that destroys your credibility and breaks the trust
Ep 93: Jack Born – Perfect Persuasion Windows Read More »
In This Episode Jamming out today with my man Eric Wong. Eric is a martial artist, fitness marketer, and an innovative, forward thinking marketer. He runs Power Dojo, where he teaches you how to improve your flexibility, strength, and power. Eric is a true marketer who is always testing and optimizing for results. In
Ep 92: Eric Wong – Winning The Sale By Thinking One Step Ahead Read More »
In This Episode Charles Kirkland is co-founder of Media Buyers Association, a community of entrepreneurs who are focused on growth through quality, paid traffic. Charles, as you’ll soon discover, is passionate about helping and teaching people exactly how to make paid traffic convert. He’s an expert in recognizing patterns that most people don’t see
Ep 91: Charles Kirkland – Turning One Dollar Into Three Read More »
In This Episode We have a different kind of marketer come on the show today. Chad Mureta is head of App Empire, a place where people without coding experience can learn to make money in the App Store. Chad’s amazing and inspiring story of his journey into entrepreneurship is proof that you don’t need
Ep 90: Chad Mureta – Million Dollar App Ideas Read More »
In This Episode Today, I’m glad to have Joanna Wiebe with us. We’re going head first into freelancing to find out what makes freelancers successful (and what holds others back)… You may know Joanna as the woman behind CopyHackers.com. She’s a passionate copywriter who created this site to help copywriters and freelancers build their
Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most Read More »
In This Episode Jonathan and I talk about good (and bad) ways to get yourself on a podcast. We dug up some insights on how to plan your outreach strategy, so you don’t end up disrespecting anyone you’re reaching out to. Resources: Inject this episode straight into your earhole: Good and bad ways to invite
Ep 26 – Good and bad ways to invite yourself on a podcast Read More »
In This Episode My guest today is Jon Morrow. Jon writes blog posts that get MILLIONS of visits. His readers hang on his every word… and he’ll be the first to tell you, none of that means a thing if you’re not attracting BUYERS to your blog. A little background on Jon… When Jon
Episode 88 – The Truth About Attracting Buyers To Your Website with Jon Morrow Read More »
In This Episode David Garfinkel is a living legend in copywriting. Also known as the “world’s best copywriting coach,” David works exclusively with seasoned copywriters and direct response companies. He’s the coach that modern day copywriters like Chris Haddad and Million Dollar Mike Morgan credit with their development. David also wrote two best-selling books
Ep 87: David Garfinkel – Brainstorming Great Hooks Read More »
In This Episode Another hot episode with the man who is credited with mailing over 1.8 billion pieces of direct mail during his time with Boardroom and Rodale. My guest today is Brian Kurtz, coming back for his third time on Truth About Marketing… and there’s a good reason for it. Brian is here
Ep 86: Brian Kurtz – The Legends Of Copywriting Read More »
In This Episode Great to have my friend (and a marketing superstar) Taylor Welch on today’s episode. He’s living proof of someone who went from hand-copying ads to landing his first client. He got his first experience in marketing working for his wife’s salon business, took off running with client work, and quit his
Ep 85: Taylor Welch- Making A Million Bucks By Becoming Scarce Read More »
In This Episode Ben Settle is a modern legend among copywriters … which is truly ironic as he hasn’t even taken a client in the last five years. That’s the power of his craft. His popular emails will either make you laugh or piss you off (maybe both). But one thing’s for sure, you
Ep 84: Ben Settle – Never Compromising Read More »
In This Episode Proud to bring on Ian Stanley to the seat today. At 26 years old, Ian’s career has been so explosive, it’s hard to say he’s still exclusively a copywriter anymore. Armed with a hilarious personality and savvy marketing skills, he’s known for creating hilarious parody videos about people in the Internet
Ep 83: Ian Stanley – Why People Laugh Read More »
In This Episode We’re proud to welcome back Dean Jackson, our first ever guest, as our first repeat guest at TAM. Dean’s philosophy and teachings about marketing have made him a true celebrity in the industry. He is friend and “speed dial” consultant to the business elite, including Tony Robbins, Peter Diamandis, Ariana Huffington and
Ep 82: Dean Jackson – Compelling, Not Convincing Read More »
In This Episode Nicky Roche is a bit of a rare bird. She’s got no less than 3 science degrees under her belt, plus 25 years of senior management experience at some of the biggest multinational corporations on the planet like Unilever and Coca-Cola. A transplant from her native South Africa to the beautiful
Ep 81: Nicky Roche – New Rules of Marketing in the 21st Century Read More »
In This Episode Before becoming a CEO, Julia Lundstrom hit rock bottom when she discovered the love of her life was on the FBI’s Most Wanted list. Things spiraled downhill from there. She drank heavily to cope with the pain. When that didn’t work, she resorted to workaholism. Ironically, Julia’s obsession with work finally
Ep 80: Julia Lundstrom – Dating The FBI’s Most Wanted Bank Robber Read More »
In This Episode Where were you when the internet started? Ben Hunt was just a lowly college student making a fortune off the new craze. He could build anything you wanted, from a website to a fancy 3D logo. Since then, Ben’s authored several books on web design, presented at conferences around the world,
Ep 79: Ben Hunt – Avoiding Tactical Marketing Hell Read More »
In This Episode My guest today is Sean D’Souza, a cartoonist turned marketer. Early in his career, Sean consulted businesses, but never saw his work implemented. While he continued to get paid to do nothing, the meaningless work made him wonder, “is this really how it’s supposed to be?” His answer led him to
Ep 78: Sean D’Souza – Taking 3 Month Vacations Read More »
In This Episode When was the last time you felt like you weren’t living up to your potential? For many of us, it was just this morning. When Jim Harshaw retired from his career as a NCAA wrestling champion, he struggled to transition back into the “real world.” He couldn’t shake the feeling that
Ep 77: Jim Harshaw – The Truth About Teaching Your Kids To Fail Read More »
In This Episode At 25, Will Hamilton turned down an opportunity to work inside the famous Beltway. His reason? So he could start a tennis website in his parent’s basement, using a brand name that sounds dangerously similar to an “adults only” site — Fuzzy Yellow Balls. Will started out creating videos to teach people
Ep 76: Will Hamilton – Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls” Read More »
In This Episode Doberman Dan’s never been the kind to follow the rules. He didn’t start his career in marketing but as a cop breaking up domestic disturbances. Desperate for a change, he launched his first company and handled all the copywriting himself because he couldn’t afford a copywriter…making him a rare marketer with
Ep 75: Doberman Dan – Stumbling Into Success Read More »
In This Episode Chelsea O’Brien is a secret weapon here at Copy Chief, and one the reasons we were able to build our community so fast. Her specialty is conversion optimization, or as Chelsea likes to call it, “the delicate art and science of making websites that get customers.” Since 2002, Chelsea has generated
Ep 74: Chelsea O’Brien – High Converting Landing Pages Read More »
In This Episode From the start, today’s episode took off so quickly, I hit the record button in the middle of our “warm up” conversation… My guest today is Michel Neray. He’s an all around storytelling expert, coach, consultant, and speaker. Yet he was frustrated with the lack of human connection at events he
Ep 73: Michel Neray – A Live Audience Read More »
In This Episode Before starting her popular website, A Series Of Adventures in August 2015 (and still going strong), Gail was “blindly” following other people’s rules… She got good grades, went to college, found a job, and continued checking off a list of accomplishments that didn’t matter to her. Gail opens up about
Ep 72: Gail Jessen – The Truth About Living Where The Story Takes You Read More »
In This Episode Have you heard of Dan Ferrari yet? If not, it’s only because he just exploded onto the scene faster than any other copywriter we know. (“Like Prince riding a pegasus!”) Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his
Ep 71: Dan Ferrari – The Truth About Mastering Sales Copy Read More »
Grab your copy of the Perfect Day Formula here In This Episode If you don’t already know Craig Ballantyne, he’s a fitness trainer, business coach, and publisher of the popular newsletter Early to Rise. His mission is to transform the lives of 10 million people by teaching them how to build wealth, improve their
Ep 70: Craig Ballantyne – The Truth About Your Perfect Day Read More »
In This Episode Got a question for the Ask Man? Let me ask Ryan for you… HEY LISTENER: If you hear this before June 9th and want to ask Ryan a question, I’ll see him next week in Austin. We’ll be filming a Q&A session featuring your questions. If you’d like to be included
Ep 69: Ryan Levesque – The Truth About Specializing Read More »
In This Episode 0.10 – Freelancing SECRET! Visit this one site to become booked solid as a go-to authority instead of cold-calling tire-kicking prospects. 7.00 – How to exploit Will’s “Copy Hierarchy of Needs” to increase conversions without spending more on copy lessons and freelancers. 9.00 – The question every business MUST ask to
Ep 68: Will Hoekenga – The Truth About The Copywriting Hierarchy Of Needs Read More »
In This Episode 2.59 – Why Dave made an “educational” video teaching knock-off artists how to rip off his designs (and how the video’s 500,000 YouTube views became a viral marketing bonanza…) 6.35 – Turning near-tragedy into a bonding story – hear how an attempt on Dave’s life in Mexico turned into a killer
Ep 67: Dave Munson – Training Thieves To Steal Your Work Read More »
In This Episode 1:50 – John’s brutally honest about why you should NEVER start a podcast if you want to “sprint to success”. 4:40 – 93% of podcasts fail within their first month! (Why this is great news for you if you play your cards right.) 7:20 – The critical skill you need to succeed at
Ep 66: John Lee Dumas – 7 Figure Podcasting Read More »
In This Episode 06:20 Why Robert literally RAN out of a luxury hotel after experiencing a vision of Freddy Krueger… at a financial services event 07:35 “People don’t mind passion…” but most won’t stand for this type of person (this isn’t you, is it?) 12:32 Freelancer reality check: your guarantee is worthless to prospects
Ep 65: Robert Gibson – Showing Up Ready To Rock Read More »
In This Episode (1.35) The “Big-Lumpy-Red-Robot” technique you need to try BEFORE you reach out to any influencer you want to connect with (and how it won over Kevin in a second) (6.30) How a Marine Corps fighter jet pilot attracts a raving crowd of clients on day one without the expected lows of starting
Ep 64: Barry Moore – Working Backwards Read More »
In This Episode 2.53 – Alexi’s “one-two-punch of awesomeness” for creating life changing transformations. (She stumbled on to this gem after quitting the rock star life and becoming a bartender) 9.57 – The “Reese Witherspoon” incident that forced Alexi out of her television career and into sharing uplifting videos… and how it snowballed into a
Ep 63: Alexi Panos – Letting Go and Getting Raw Read More »
In This Episode 0.40: Mike pulls back the curtain on the breakthrough website that’s revolutionizing every smart copywriter’s game. (If you’re not taking advantage of this sweet opportunity, shame on you.) 5.15: The absolute worst crime someone can accuse you of, if you’re a copywriter or a comedian. (Avoid this or your reputation is toast.)
Ep 62: Mike Schauer – Swiping Copy Read More »
In This Episode (2:30) How to choose the fitting social media app without tediously testing every shiny new platform. (3:20) Tina’s first words out of the womb and how she consistently grows her audience – even with subpar copy. (5:00) The unusual VA task for creating new ideas. Kevin shares his technique to turn a
Ep 61: Tina Dietz – Walking Your Talk Read More »
In This Episode 1.24 The one thing you must do to engage in deep conversations about business…(Hint: It’s not just hitting up business savvy friends.) 2.56 Jon’s accidental discovery after interviewing his first 30 guests, how it grew his business, AND why applying this to your business could yield the same results… 5.50 Why Jon’s
Ep 60: Jon Nastor – Asking The Best Questions Read More »
In This Episode 00.35: Kevin introduces Elin, one of the elite few writers he recommends without hesitation, and how she accidentally invented a new way to write copy so it flows effortlessly from your fingertips like water. 2.05: “I feel like you picked me up and took me there!” Elin shares her secret to writing
Ep 59: Elin Marie – The Dreamweaver Sales Copy Formula Read More »
In This Episode 2.00 Why Billy never had a chance for a normal childhood with popular toys and bunk-bed slumber parties (and the shocking “gift” his Vietnam War veteran dad gave him when he was 4-yrs-old) 2.40 “The hidden bonus” of fitness. Why dedicated people show up to the gym to get ripped or lose
Ep 58: Billy Beck III – Delivering Big Read More »
In This Episode 1.10 How David went from temp worker to A list copywriter and what he really thinks about his start at a Madison Avenue ad agency. (Did it help or nearly destroy his career?) 6.29 David’s sneaky shortcut to beating his own winning ads without rewriting the entire thing. (Just two small changes
Ep 57: David Deutsch – Problem/Solution Copywriting Read More »
In This Episode 1:35: The copywriting cardinal rule for all marketers (and why failing to heed it is costing you a big ol’ pile of money). 3:05: How Melanie discovered an obscure book that helped her build a “no fail” system for capturing the hearts and minds of only the perfect customers. 6:00: What thousands
Ep 56: Melanie Saladino – How To Write For The 9 Buyer Types Read More »
In This Episode [ 1:30 ] The counter-intuitive approach to business site design that rendered one of the world’s leading direct response copywriters speechless. (Yep, like a drooling simpleton staring up from the floor of the Sistine Chapel when he first laid eyes on it.) [ 1:55 ] Why Marie says she’s no genius (and
Ep 55: Marie Forleo – Glam and Gall Read More »
In This Episode Brian Kurtz joins Kevin to discuss the controversy around how freelance copywriters and business owners work together. Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. Companies want teams of full-timers
Ep 54: Brian Kurtz – Becoming A Million Dollar Copywriter Read More »
