In Blake Snyder’s useful screenwriting how-to book, Save The Cat, he talks about two scenes you must have in your movie. An opening image. And a closing image. And one more thing: They should be [...]

In 2017, it’s dang-near impossible to scroll down any social feed without smacking into a meme. The rise of 10+ million follower comedy brands like @thefatjewish and @fuckjerry (who pump out [...]

You know when you’re sitting in a movie theater and hear all the noise before the film begins? The flash of phone screens, the chatter, the rustling in seats, the unwrapping of a big box of Red [...]

If you had to tell me your story right this second, would you be able to do it … or would you choke? You’d think it’s easy explaining who you are and why people should care. But if this were [...]

When I feel stressed out at the end of the day, and I need to relax, I’ve got something better than single malt scotch. I tune in to an artist with a big ‘fro named Bob Ross, and step in his [...]

June 2017 marks 50 years since David Bowie released his first album. The title of this landmark record? Somewhat unimaginatively, it was called: David Bowie. Ironic, because nothing else in [...]

Before I became a copywriter, I spent 29 years working with brands. The power of those brands allowed me to create multi-million dollar businesses around the globe. That’s a nice piece of change. [...]

How do you measure whether your voice is a success? Here’s a quick test. Try reading this out loud: It’s impossible not to read it in Liam Neeson’s voice. If you’ve nailed voice, that’s exactly [...]

Sell on emotion, justify with logic? Yes, but … Stories teach us that emotions have a logic of their own. We may be irrational, unknowable creatures … But at least in stories, emotions must [...]

I remember when I first deadlifted a barbell. Before that moment, I hesitated to pick up the 12.5lb dumbbells at bootcamp classes. So when I heard the barbell is 20kg (44.4 pounds) without plates [...]

As an entrepreneur in the self-improvement world, you’re pouring a ton of blood, sweat and tears into your business on a daily basis… You’re creating life-changing products and [...]

In this short article, I am going to show you how to use a few basic principles from the opening scene of The Lion King, “The Circle Of Life”, to create a VSL that influences and converts your [...]

January 2015 — Rochester, New York It was 11:22 AM and for the last 3 hours 22 minutes I’d been gagging on the question, ”What should I do next??” For the 13th month in a row my business was [...]

 The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers This epic live summit sought to help direct response copywriters and companies discover better ways to work [...]

During World War I, the British Army believed high morale was the key to victory. And what builds morale better than love notes and care packages from home? So they developed an efficient way to [...]