[Story Sells] Beef Up Before and After Testimonials with this Story Technique
In Blake Snyder’s useful screenwriting how-to book, Save The Cat, he talks about two scenes you must have in your movie. An opening image. And a closing image. And one more thing: They should be [...]
3 Ways To Ethically Steal Profitable Ideas From Memes
In 2017, it’s dang-near impossible to scroll down any social feed without smacking into a meme. The rise of 10+ million follower comedy brands like @thefatjewish and @fuckjerry (who pump out [...]
[Story Sells] How to win the war against wandering attention with the “John Ford Maneuver”
You know when you’re sitting in a movie theater and hear all the noise before the film begins? The flash of phone screens, the chatter, the rustling in seats, the unwrapping of a big box of Red [...]
How to tell your story like Tolkien (and stop losing prospects to your competitors)
If you had to tell me your story right this second, would you be able to do it … or would you choke? You’d think it’s easy explaining who you are and why people should care. But if this were [...]
[Story Sells] The Joy of Bob Ross: the hidden selling technique used by this mild-mannered painter in nearly every episode
When I feel stressed out at the end of the day, and I need to relax, I’ve got something better than single malt scotch. I tune in to an artist with a big ‘fro named Bob Ross, and step in his [...]
David Bowie: The Ultimate Artist-As-Entrepreneur?
June 2017 marks 50 years since David Bowie released his first album. The title of this landmark record? Somewhat unimaginatively, it was called: David Bowie. Ironic, because nothing else in [...]
How Eugene Schwartz’s Branding Secret Ignites Direct Response Sales
Before I became a copywriter, I spent 29 years working with brands. The power of those brands allowed me to create multi-million dollar businesses around the globe. That’s a nice piece of change. [...]
The Voice Mistakes That Are Costing You Money (And How To Fix Them)
How do you measure whether your voice is a success? Here’s a quick test. Try reading this out loud: It’s impossible not to read it in Liam Neeson’s voice. If you’ve nailed voice, that’s exactly [...]
[Story Sells] The “Mother Rule” for Keeping Faith with your Prospect
Sell on emotion, justify with logic? Yes, but … Stories teach us that emotions have a logic of their own. We may be irrational, unknowable creatures … But at least in stories, emotions must [...]
4 Things You Should Be Testing But Probably Aren’t
I remember when I first deadlifted a barbell. Before that moment, I hesitated to pick up the 12.5lb dumbbells at bootcamp classes. So when I heard the barbell is 20kg (44.4 pounds) without plates [...]
The #1 Way You’re Accidentally Killing Your Own Sales… And How To Fix It
As an entrepreneur in the self-improvement world, you’re pouring a ton of blood, sweat and tears into your business on a daily basis… You’re creating life-changing products and [...]
How To Turn Your Sales Page Into A Blockbuster VSL
In this short article, I am going to show you how to use a few basic principles from the opening scene of The Lion King, “The Circle Of Life”, to create a VSL that influences and converts your [...]
The Growth Engine: A Three-Step Repeatable Process That Accelerates Growth
January 2015 — Rochester, New York It was 11:22 AM and for the last 3 hours 22 minutes I’d been gagging on the question, ”What should I do next??” For the 13th month in a row my business was [...]
The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers
The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers This epic live summit sought to help direct response copywriters and companies discover better ways to work [...]
How to sell beyond emotion and logic (Melanie Saladino’s safety and excitement scale)
During World War I, the British Army believed high morale was the key to victory. And what builds morale better than love notes and care packages from home? So they developed an efficient way to [...]