Month: August 2017

Ep 71: How To Add Tension To Your Copy And Keep Your Readers Glued with Carolynn Ananian

   In This Episode The reality is, people rarely remember facts. But they’ll always remember how you made them feel. Most marketers make the mistake of omitting all the facts from their sales stories. That’s a mistake because a lack of facts make for a weak sales argument. You DO need facts… … but you’ve …

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[Story Sells] How to Answer Customer Objections with the “Death Star” Solution

As I write this, San Diego’s Comic Con just wrapped up. Fans were served tasty selections of their favorite fictional universes. Predictably, some offerings unleashed a flurry of geek-citement. But others ignited a firestorm of critiques. Cause few folks are as argumentative as fanboys. As a market, they’re sophisticated and very vocal. That’s why storytellers …

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Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response

   In This Episode “The most common problem with people giving marketing advice today is they’re focusing on offering a 12% lift in conversions here, or 16% there…” Mark said to me during our interview. “What I teach is that this is BS. You’re wasting your time trying to build your business with small increments …

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Ep 70: Selling A Million Bucks In Guns Through Email (What Bob Learned) with Bob Conroy

   In This Episode Here’s an undeniable marketing truth: Email remains one of the most powerful ways to sell your product or service today… no matter your market. In fact—you can even sell expensive, high-end physical products to skeptical customers who demand first-class craftsmanship with just email… if you do it right. So… how can …

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Image of Taylor Welch and Episode Number

Ep 129: Taylor Welch – The Business-Boosting Power Of Humor And Personality

   In This Episode Here’s the thing: Overwhelm is the #1 business killer for even top entrepreneurs and marketers. There’s too much you CAN do at any point in time… … so it’s easy to fall prey to the “long to-do list” trap, and neglect the critical stuff that actually multiplies your income. So… how …

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Ep 69: The Secret To Attracting Difference-Making Donations with Abbey Woodcock

   In This Episode Reality is, it’s now tougher than ever to attract donations. Seems like everyone has a GoFundMe page these days… … making it hard to stand out and pull-in some bucks for your cause. So… what can you do to get more eyeballs on your donation page… and attract more difference-making cash …

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Ep128: Kris Reid – The Overlooked Selling Power Of Search Rankings

   In This Episode Reality is, search ranking remains one of the cheapest, most powerful ways to get organic traffic to your site. Most business owners and marketers make the mistake of splurging on websites with all the expensive bells and whistles… … and neglect the selling power of SEO. (90% plus of websites today …

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Ep 68: Tjark Hartmann’s Journey From Freelancer To Product Creator

   In This Episode The reality is, most marketers make bold promises they can’t really keep… and they do it without thinking about the severity of the prospect’s situation. If you’re in this game for the long haul… you’ve got to take responsibility for how your content, product, or service will impact someone’s life. Thing …

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Ep 127: Bedros Keuilian – The “Cockweed” Mindset For Rock-Solid Success

   In This Episode Here’s the thing: today you can pass so much MORE emotion to your prospects using a short 1-min video, than a bunch of pictures and text… … and when you can show RESULTS quickly─with case studies and narration─you have the power to indoctrinate prospects into buyers, fast. So, how do you …

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Ep 67: No More “Surveys” – The Sales-Multiplying Power Of Asking Good Questions with Ann Irza

   In This Episode Here’s a marketing truth: When you ask your prospects the right questions, you’ll never wonder what to offer them next. Most business owners and marketers make the mistake of asking the wrong questions… or worse, they ask their prospects complex questions. (Even if you think it’s crystal-clear to you… it’s likely …

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The 1-Sentence “RAD” Trick That Transforms a Commodity into a Brand

We live in the age of Branded Characters. Leave no lunchbox unclaimed by a caped crusader or a spiffy cartoon. Thank goodness. Who wants a boring blue box when you can have a universe of possibilities unfold every time you reach for a PB&J? And every single character has a little “TM” next to it. …

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