In Blog, Story Sells Posted Read More
[Story Sells] How to Answer Customer Objections with the “Death Star” Solution
As I write this, San Diego’s Comic Con just wrapped up. Fans were served tasty selections of their favorite fictional universes. Predictably, some offerings unleashed a flurry of geek-citement. [...]
By Austin Lee
In Blog, Copywriting Posted 3 Ways To Ethically Steal Profitable Ideas From Memes
In 2017, it’s dang-near impossible to scroll down any social feed without smacking into a meme. The rise of 10+ million follower comedy brands like @thefatjewish and @fuckjerry (who pump out [...]
In Blog, Story Sells Posted Read More
The 1-Sentence “RAD” Trick That Transforms a Commodity into a Brand
We live in the age of Branded Characters. Leave no lunchbox unclaimed by a caped crusader or a spiffy cartoon. Thank goodness. Who wants a boring blue box when you can have a universe of [...]