For Freelancers

The 15-Minute “Focus Card” That Will End Your Stress and Fatten Your Wallet

How’s your business been treating you so far this year? Is it the friend you can’t wait to wake up to? Or the beast looming in the next room? People with “real jobs” don’t quite understand how it can be. This relationship we have with our business. It’s complicated. Sometimes you can feel like you

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More writing, happier clients: 5 ways to handle the business side of copywriting

The dream of becoming a successful freelance copywriter is an alluring one. You make your own schedule. You work with who you want to work with. And you get paid handsomely for all of it. Plus, your job is to learn about psychology and persuasion — skills that improve every single area of your life.

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Beating Copy Blindness: Weaving story into every part of the sales letter

In today’s hyper-connected cyber world, we’ve become “copy blind.”   People are reading so much copy… they tune out, go numb, and become blinded by the sheer number of ads they encounter day after day. The New York Times reported that, 30 years ago, people saw up to 2,000 ad messages a day. Today, people

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The danger in presuming you know what your prospects are thinking

Picture it: June. Southeast Texas. HOT. I’m talking swamp-in-the-seat-of-your-pants HOT. I’m on the hunt for a new car because after my car accident, I’d been stuck driving my stepdad’s old Ford pickup truck. The one with the bench seat, the loud engine, and the open-all-windows variety of air conditioning. I arrive at the 5 billionth

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Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 

Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
The Goods Ebook_mockup_cover_2
Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!