How’s your business been treating you so far this year? Is it the friend you can’t wait to wake up to? Or the beast looming in the next room? People with “real jobs” don’t quite understand how it [...]
The dream of becoming a successful freelance copywriter is an alluring one. You make your own schedule. You work with who you want to work with. And you get paid handsomely for all of it. Plus, [...]
In today’s hyper-connected cyber world, we’ve become “copy blind.” People are reading so much copy… they tune out, go numb, and become blinded by the sheer number of ads they encounter day [...]
After nearly a decade of trying, I finally need to admit my complete and utter failure at something that is basic for the vast majority of people… I cannot, for the life of me, get a single ounce [...]
One of my all-time heroes is Jim Rohn. An inspiring motivational speaker and author, Rohn also knows how to give good quote. (My favorite of Jim’s is: “Never wish life were easier; wish that you [...]
Remember the Wizard of Oz? I’ll always remember that creepy, disembodied head surrounded by pillars of FIRE. That wizard was SCARY, man. And Dorothy went up to that dude and asked for a favor [...]
1. Accepting a small role in someone else’s success, rather than creating big wins of your own. Freelancers, the good ones, often suffer from what I call “the sickness”. Which means they posses [...]
Picture it: June. Southeast Texas. HOT. I’m talking swamp-in-the-seat-of-your-pants HOT. I’m on the hunt for a new car because after my car accident, I’d been stuck driving my [...]
A few seasons ago, a loud mouthed NFL player — Richard Sherman — aggravated a nation and drew controversy with a post-match interview. If you didn’t catch it before, have a look here: At [...]
Your fingers are numb. Your brain is mush. And your eyeballs are practically popping out of your face, over-stimulated by the gallons of caffeine you’ve consumed. Man, the all-nighter you’ve just [...]
One of our Copy Chief classic forum threads about focus, started by Jeremey Hunsicker. Check out his post, and two of the replies he got: I’m 43 years old, and up until about a year ago, [...]
Time for another free peek into the Copy Chief Insider forums… This time Brian McCarthy unveils a problem many of us copywriters have (but seldom confess to publicly). I can’t tell [...]
The first time I met Dean Jackson on the (now) famous white couches in Celebration, FL, he asked me a question… “How long could you sit on this couch and do nothing before it had a [...]
This is the story of how I was able to “weasel my way” into John Carlton’s world. All the way from a guy he’d barely noticed writing about him on marketing forums — to eventually becoming a [...]
Chris Tomasulo was the first guy to introduce me to direct response copywriting. He showed me some sites and a few letters that looked weird and unappealing to my untrained eye. Chris patiently [...]
First morning back in Tampa from Australia. What an adventure. 19,298 miles and 180 handshakes over 7 days. So much to share with you this week from James Schramko’s incredible live [...]
In his book Essentialism: The Disciplined Pursuit of Less, author Greg McKeown recalls his days as a first year law student in England. On a trip to the U.S., an executive mentioned casually, [...]
I received an email from a subscriber in Australia yesterday with a common theme. It opens like this… “My question is, how did you find the transition from being a comedian to a [...]
My first year into freelance copywriting, I had a serious problem. The Problem: Information overload. You know this one, right? That feeling that there is so much good information about how to [...]
The STORY On a recent Saturday I took a “how to write sketch comedy” class that made me cry like a baby. (And these weren’t tears of laughter, like the kind that come just before you pee your [...]
