How to create deep, instant connection with your audience
“You’ve got to stop buying into your own bullshit.” With that line, he built a deeper connection and showed he could help me. I was on the phone with a productivity coach. We were talking about [...]
[Story Sells] The copywriting secret that helped this summer blockbuster rake in $1.6 Billion dollars
When I was a teenager, I stood in a long line to watch the first Jurassic Park. I had just read the novel in one big gulp and I was dying to see real dinosaurs on the screen. I wasn’t alone. The [...]
The ONE sales hook that has never failed
My son Ben did something really ignorant last week… … and I’m so proud of him for it. He’s going to a new school next year – a start-up school – and all the students are pitching in [...]
How to save your year in 12 minutes
This will sound strange coming from a guy who lives in Florida, but… I love the month of July. Yes, it’s hot here. Stupid hot. Not fit for humans hot. Yesterday I even saw a lizard wearing a [...]