In Blog, Copywriting Posted 4Read More
4 Things You Should Be Testing But Probably Aren’t
I remember when I first deadlifted a barbell. Before that moment, I hesitated to pick up the 12.5lb dumbbells at bootcamp classes. So when I heard the barbell is 20kg (44.4 pounds) without plates [...]
By April Dykman
In Blog, Copywriting, Storytelling Posted 5 Steps to Transform Your Personal Stories Into Sales Machines
“Story sells…” “Your customers connect with stories, not features and benefits…” “Thou shalt not bore thy customers…” If you study sales copy, you’ve no doubt heard [...]
![[Story Sells] The Hero’s Fatal Flaw](https://copychief.com/wp-content/uploads/bfi_thumb/deadpool3-e1462982797819-370fjj2bez5w40mdw21hc0.jpg "[Story Sells] The Hero’s Fatal Flaw")
In Blog, Story Sells, Storytelling Posted 2Read More
[Story Sells] The Hero’s Fatal Flaw
Walt Disney failed for years. Until he overcome a fatal weakness. First, he tried desperately to draw comic strips for newspapers. Rejected. Then he attempted to bluff his way into a job on a [...]
By Kevin Rogers
In Blog, Media Posted Why it pays to be a video POSER (and not a “babbler”) Pt 1
No doubt about it… … short social videos are good for your business. They grow your authority, your reach and help you sell more of what you’re offering. IF you do it right. [...]
