In Blog, Copywriting Posted 14Read More
The Conscious Consumer: Who they are and why you need to know about them
I’ve been watching this for a while and wondering if others have noticed it too. The modern-day consumer is more aware and conscious than ever before. For us as marketers, copywriters and [...]
![[Story Sells] Plunder this storytelling jewel from the British Royal Family](https://copychief.com/wp-content/uploads/bfi_thumb/Royal-Family-370fjj2bez5w40mdw21hc0.png "[Story Sells] Plunder this storytelling jewel from the British Royal Family")
In Blog, Story Sells Posted 5Read More
[Story Sells] Plunder this storytelling jewel from the British Royal Family
I’m watching The Crown on Netflix. The show follows the beginning of Queen Elizabeth II’s reign in the 1950s. If you’re into period dramas and stuffy British manners, it might be your kind of [...]
In Blog, Copywriting Posted 2Read More
The Voice Mistakes That Are Costing You Money (And How To Fix Them)
How do you measure whether your voice is a success? Here’s a quick test. Try reading this out loud: It’s impossible not to read it in Liam Neeson’s voice. If you’ve nailed voice, that’s exactly [...]
