Month: September 2016

More writing, happier clients: 5 ways to handle the business side of copywriting

The dream of becoming a successful freelance copywriter is an alluring one. You make your own schedule. You work with who you want to work with. And you get paid handsomely for all of it. Plus, your job is to learn about psychology and persuasion — skills that improve every single area of your life. …

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Ep 24 – What you need to know before hiring a copywriter

   In This Episode Today, Abbey and Kevin help businesses owners understand what to look for when hiring a copywriter, plus how to overcome the anxieties of reaching out to a copywriter. You’ll also learn (if you’re a freelance copywriter) how to make it easier for clients to choose you… Resources: To get all the …

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Image of Taylor Welch and Episode Number

Ep 85: Taylor Welch- Making A Million Bucks By Becoming Scarce

   In This Episode Great to have my friend (and a marketing superstar) Taylor Welch on today’s episode. He’s living proof of someone who went from hand-copying ads to landing his first client. He got his first experience in marketing working for his wife’s salon business, took off running with client work, and quit his …

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Ep 22 – 5 Elements of a High Converting Retail Brand Launch with Mike Rinard

   In This Episode Rockin’ the mic with Mike Rinard today in another hot episode of Copy Chief Radio.  In today’s episode, we’re going in depth with the 5 elements that make up a successful retail brand launch. Mike also shares highly actionable information — like the email launch sequence and custom landing page that …

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[Story Sells] Rip This Part of Your Sales Letter from Star Trek

It’s easy to bore your reader when you shift into science mode. Yeah, you often need some technical explanation to prove why your product works. But, it’s easy to get lost in the weeds of jargon and research. That’s when you lose your prospect. So how do you keep it interesting? Without your techno-babble landing …

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