Bullets — they’re those titillating snippets of copy designed to tempt your reader into taking action… Have you ever read one so intriguing you couldn’t get it out of your head? Where you [...]

A few years back I followed my buddy to a multilevel marketing event for a health supplements company. It was a big event, designed to bring curious seekers into the fold. Presenters talked up [...]

January 2015 — Rochester, New York It was 11:22 AM and for the last 3 hours 22 minutes I’d been gagging on the question, ”What should I do next??” For the 13th month in a row my business was [...]

You can ramp up the intensity of the stories you tell when you insert one basic theme. My friend Michael Hauge revealed this to me recently. According to him, nearly all stories in the world [...]