Month: November 2017

[Story Sells] Use this Spider-Man ‘Twist’ to Make Your Sales Story Unforgettable

There’s one story principle that’s tough to execute, but very valuable if you do it right. This principle gives a story added depth. What does that mean? Simply, the tale penetrates deeper into the audience. The story stays with them, echoes in their minds in the days after they first see it. Instead of dissolving …

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Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website

   In This Episode Most businesses make the mistake of handing the marketing reigns over to technology. And they chase the latest and greatest “shiny tools” thinking it’ll move their profit needle. Reality is, this is one of the biggest sales killers in your business… and the fastest way to burn your budget without boosting …

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Ep 82: FB Ads Case Study: 20K To 60K Per Month In 7 Months (Part 2)

   In This Episode Freelancer and Facebook Ad specialist Mike Rinard returns today for the second episode of a two-part series… where we dive deep into the 5 most critical elements of creating sales-boosting FB ads for your business. If you haven’t heard the first part, make sure you catch it here first: FB Ads …

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Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days)

   In This Episode “I was doing a hot seat at a mastermind group to figure out what niche to write for as a copywriter. And someone goes: ‘Why don’t you write 100 headlines a day for 100 days?’” Justin said during our interview. “Truth is… I was too dumb at the time to say …

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Ep 81: FB Ads Case Study: 20K to 60K Per Month In 7 Months with Mike Rinard

   In This Episode There’s no question about it, FB ads are now a big needle mover for your business. In fact, you can even double and triple your leads with one successful FB ad campaign in just a few months. Problem is, it’s easy to burn your budget… and find yourself frustrated and overwhelmed …

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[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process

   In This Episode Reality is, copywriting IS research. Any veteran copywriter will tell you they spend more than half a project’s time just on research. It’s where you’ll stumble upon all the juicy hooks, BIG ideas, and bold angles you need for a successful promo. So it’s no surprise top writers make research a …

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[CCR] Ep 80: Can Your Passion Hobby Be Your Business? (Case study with Craig Beckta)

   In This Episode The single biggest challenge for marketers selling expertise is how much to give away for free… without blowing the sale by giving away the farm. Reality is, it’s a fine line between building goodwill with upfront value… and getting carried away with teaching too much. So… how do you build goodwill …

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[Story Sells] “Ice-Breakers” in Ads: How To Gradually Introduce a Radical Idea

J.R.R. Tolkien had a big problem. He loved the ancient, epic tales. He began writing his own (see The Silmarillion). But he quickly discovered that these ancient worlds of honor and vengeance, with black and white heroes with little characterization, were almost totally inaccessible to a modern audience. All that oath-swearing. And listing of lineage. …

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[TAM] Ep 139: My Best Advice For Freelancers

   In This Episode “The reason people wanna become freelancers is we’re rebels, man. We’re outcasts… we don’t really fit into a regular job structure.” We’re doing something new this episode. There’s no guest! It’s a “one-sided” conversation plucked out of a previous interview I did about freelancing. As you already know, the freelancer’s journey …

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