![[Story Sells] How Factoid Copy Can Be Fun, A-TEAM Style](https://copychief.com/wp-content/uploads/bfi_thumb/Story-Sells-A-Team-370fjj2bez5w40mdw21hc0.png "[Story Sells] How Factoid Copy Can Be Fun, A-TEAM Style")
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[Story Sells] How Factoid Copy Can Be Fun, A-TEAM Style
You know the game is on when B.A. grabs the welding torch. I’m talking about the scene late in an A-TEAM episode when the gang needs to build something superfast to save the day. Usually involves [...]
![[Story Sells] How to Name Your Products So They Stick](https://copychief.com/wp-content/uploads/bfi_thumb/Names-that-Stick-370fjj2bez5w40mdw21hc0.png "[Story Sells] How to Name Your Products So They Stick")
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[Story Sells] How to Name Your Products So They Stick
Han Solo. Gilderoy Lockhart. Benjamin Grimm. These names of fictional characters are easy to remember. Why? For one thing, they are all examples of “sympathetic naming”. That’s where you name a [...]
