In This Episode In this episode of Paid to Create, I sat down with Dave Munson, founder of Saddleback Leather and author of the new book They’ll Fight Over It When You’re Dead. Dave’s story is one of relentless curiosity, unwavering faith, and a passion for building things that matter. We got deep into how […]
EP 330: How Dave Munson Built Saddleback Leather on Faith, Grit, and Story Read More »
In This Episode In this episode, I handed the mic to Lolita Allgyer—our brilliant messaging and story strategist here at Copy Chief—for a deep dive into what makes story-driven copy land with real emotional punch. This was more than just an interview. Lolita came in with the mindset of a strategist working with a client
EP 329: Why Human Curiosity And Great Questions Will Never Be Replaced by AI Read More »
In This Episode In this powerhouse episode of Copy Chief Radio, Kevin Rogers chats with Daniella Wade—a strategic copywriter and entrepreneur from Trinidad and Tobago—about what it really takes to thrive as a freelance copywriter and what it’s like to land an elite in-house gig with Jeff Walker’s team at Internet Alchemy. Daniella shares her
In This Episode In this special Behind The Copy session, I’m joined by one of the most legendary and unfiltered voices in copywriting—Chris “Mr. Moneyfingers” Haddad. If you’ve ever wondered how someone turns emotional pain and dark humor into multi-million dollar sales letters… Chris holds nothing back. We go deep into the psychology of persuasion,
EP 327: Behind The Copy with Chris Haddad – “Manipulate Responsibly” Read More »
In This Episode Most freelance copywriters are introverts—which makes the idea of networking feel about as natural as small talk at a corporate retreat (aka painful). But what if you could build powerful, career-changing relationships in a way that feels natural, rewarding, and even fun? That’s exactly what Selena Soo teaches in this episode. She’s
EP 326: Introvert’s Guide To Rich Relationships with Selena Soo Read More »
In This Episode Peter Hoppenfeld and I dive headfirst into the state of marketing in 2025 and what it means for freelance copywriters like us. We’re talking about the major shifts happening right now, including how the FTC is tightening the reins on marketers, why bloated copy is losing its edge, and what it’s going
EP 325: New Rules For Digital Marketing 2025 with Peter Hoppenfeld Read More »
In This Episode In this episode, I sit down with Brian McCarthy, mindset coach and former copywriter, to break down imposter syndrome—one of the biggest roadblocks for freelancers. We discuss why so many copywriters struggle with self-doubt, how social media fuels insecurity, and why traditional advice like “push through it” doesn’t work. Brian shares actionable
EP 324: Crushing Imposter Syndrome for Freelance Copywriters with Brian McCarthy Read More »
In This Episode In this episode, I sat down with Dan Walker, son of Jeff Walker (product Launch Formula) and a seasoned leader at Internet Alchemy, to explore the intricacies of hiring top-tier copywriters through the innovative “Goods” process. We dove deep into the strategies behind finding copywriting talent that balances creativity, adaptability, and strategic
In This Episode In this thought-provoking episode of Copy Chief Radio, Kevin Rogers sits down with Eddie Shleyner, creator of “Very Good Copy,” to discuss the artistry, psychology, and daily practice of being a copywriter. Eddie shares the journey of writing his first book, the life lessons passed down from his grandmother, and how the
EP 322: Living Like a Copywriter: Craft, Creativity, and Control with Eddie Shleyner Read More »
In This Episode In this powerful episode of Copy Chief Radio, Kevin Rogers sits down with mindset master Jeremy Bellotti, founder of Personal Mastery®, to discuss the deeper levels of personal growth, high performance, and mastery. Jeremy takes listeners through the stages of personal development and how to move beyond survival-mode thinking to achieve sustainable
EP 321: “If It’s Hard, You’re Doing It Wrong: The Path to Mastery with Jeremy Bellotti” Read More »
In This Episode Being a writer is so much more than the words. John Carlton and I did a 25 episode podcast series together and the actual “writing of words” accounted for maybe a third of the conversation. The majority of the episodes were about the “living and thinking” behind the words. I’ve been pondering
EP 320: W.R.I.T.E N.O.W. framework with Kevin Rogers Read More »
In This Episode Daniel Throssell breaks down one of his most studied emails line-by-line in this rare look into the mind of one of the best copywriters in the game. As if Australia’s Best Copywriter revealing his most closely guarded “I dare you not to buy” email wizardry wasn’t enough, we held a bullet-writing contest
EP 319: Behind The Copy with Daniel Throssell Read More »
In This Episode Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one of the first members through the door in 2014. She felt like the greenest copywriter in the place, but not for long. The veteran copywriters were more than happy to guide her and show her the
EP 318: Lizzie Mills builds a copywriting family business Read More »
In This Episode Live coaching session with Kevin Rogers giving you the Easy Fix on all aspects of the copywriting business. Resources Leave a review here – STITCHER | SPOTIFY | ITUNES | YOUTUBE Plus… whenever you’re ready: Become a member of Copy Chief here Join our program for new freelancers – Accelerator Place yourself on the Freelancer’s Journey Timeline Learn How
EP 317: Easy Fix with Kevin Rogers (June 2024) Read More »
In This Episode Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter. Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. We called it “The Goods,” and
EP 316: How Tom became Rich Schefren’s new copywriter Read More »
In This Episode Could there be connections between perfume and storytelling and writing? And what if the scents you love could help you tell stories as vivid as the most captivating novel? In this episode of Copy Chief Radio, we explore the captivating world of perfume and its unexpected parallels with the storytelling engineer-turned-perfumer Helida
EP 315: The Evocative Power of Scent and Story with Helida Dodd Read More »
In This Episode I recently took 25 copywriters through the process of landing a six-figure copywriting gig. The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford! It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survived, but no one is the same. Here’s what
EP 314: Coffee w/ Kev – Landing six-figure copy gigs Read More »
In This Episode How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills? In this episode of Copy Chief Radio, we’re going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and
EP 313: The Minimum Is Everything with Aaron Winter Read More »
In This Episode What if instead of just focusing on bringing in new customers, you could take the people who said “yes” and get them to tell everybody they know that they love you? In this episode of Copy Chief Radio, we’re going behind the curtain with Jason Friedman, CEO of CX Formula. Today,
EP 312: Creating Unforgettable Customer Journeys with Jason Friedman Read More »
In This Episode Sara Estes had a secret. She’s pregnant with her first child and would need “an entire month off” for maternity leave. Why should that be a secret? Because Sara is a freelance copywriter and she was negotiating a long-term contract with a prospective client. Her maternity leave would come in the
EP 311: Getting clients to say “Yes!” w/Sara Estes Read More »
As freelance copywriters, we’re at this weird intersection between ‘creatives’ and ‘craftspeople’… Because our working practices need to draw from both areas. Creatively, copywriters must be sensitive to human emotions and highly empathetic… We have to be regularly inspired to create and develop ‘big ideas’ that resonate with people and help sell our clients’ products…
June 2017 marks 50 years since David Bowie released his first album. The title of this landmark record? Somewhat unimaginatively, it was called: David Bowie. Ironic, because nothing else in Bowie’s extraordinary life was ever that predictable again… The Ultimate Artist-as-Entrepreneur As a long-time fan, I was recently struck by just how well some of
David Bowie: The Ultimate Artist-As-Entrepreneur? Read More »
In This Episode “I posted my lettering work for two years and no one even bothered to look…” Sean said during our interview. Sean McCabe started out cleaning windows―almost getting himself killed in the process―and repairing computers to pay the bills. When he wasn’t working, he was completely immersed in his love for hand
Ep 112: Sean McCabe – The Truth About Monetizing Your Passion, Risk-free Read More »
In This Episode “I was going door-to-door trying to sell satellite dishes to the Amish… I sold a grand total of zero…” Terry told me during our interview. Introverted, stuck delivering pizzas for $8 an hour, and bombing hard in belly-to-belly sales… … Terry Dean turned it all around and is now flourishing in
Ep 111: Terry Dean – The Truth About The Selling Power Of List Indoctrination Read More »
In This Episode Parris Lampropoulos is universally regarded as one of the best living copywriters. He’s a face on Brian Kurtz “Mount Rushmore of Copywriters” for the record number of control ads and revenue generated at Boardroom. His list of winners is mind-boggling. Parris credits his incredible success solely on the bullets in his
Ep 101: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 1 Read More »
In This Episode Today, I’m glad to have Joanna Wiebe with us. We’re going head first into freelancing to find out what makes freelancers successful (and what holds others back)… You may know Joanna as the woman behind CopyHackers.com. She’s a passionate copywriter who created this site to help copywriters and freelancers build their
Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most Read More »
In This Episode Today’s episode is specifically targeted for freelancers. And if there’s one thing I always talk about, it’s about the counterintuitive move every freelancer needs to make if they want to get more business in their life. Resources: Get this actionable tip in your ear bud here: The ONE Thing Every Freelancer Should
Ep 18 – The ONE Thing Every Freelancer Should Do To Get More Business Read More »
