October 2017

Ep 138: Erik Stafford – Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message

   In This Episode “For the longest time… it was always about the copy. But things are changing.” Erik said during our interview. “Right now, 65% of people are visual learners. So you’ve gotta start paying attention to that stuff. Most businesses completely overlook that.” My guest today is design specialist Erik Stafford. Erik helps […]

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Ep 78: The “FIRE” Formula For Finding Your Market’s Biggest Needs with Catie Harris

   In This Episode Here’s the thing, all great businesses start with the basic idea of tackling a problem that NEEDS solving.  This eliminates most of the friction and resistance from your prospects… because they’re LOOKING for someone to step up and relieve the pain. Reality is, most marketers overlook clear cut opportunities to solve

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[Story Sells] Beef Up Before and After Testimonials with this Story Technique

In Blake Snyder’s useful screenwriting how-to book, Save The Cat, he talks about two scenes you must have in your movie. An opening image. And a closing image. And one more thing: They should be OPPOSITES of each other. Why? To show how the character has changed and grown. This journey is the character’s “Arc.”.

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Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach

   In This Episode Believe it or not, within seconds of hearing you speak… your prospects form lasting impressions about YOU and your business based on the sound of your voice. Your spoken image is a BIG part of your brand. This is why some of the best marketers and salespeople hone their rapport-building voice.

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Ep 77: The “Remarketing Generator” Method To Getting Cheaper Clicks with Matt Ambrose

   In This Episode Reality is, ad click costs are higher than ever. Gone are the days of 30 cent clicks. Now, you’ll pay upwards of $3 for a single click in competitive niches like finance and health. And it’s only gonna get pricier to advertise as more marketers flood the internet. Plus, the recent

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Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant

   In This Episode “What’s really special about this is that there is NO model,” Hollis said during our interview. “All the stuff we’ve done before in direct response follows someone’s system or formula. It always felt too systematic.” Former rafting guide turned Baby Bath Water Institute co-founder Hollis Carter joins me on the show.

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Ep 76: Money-Making Health Headline Strategies with Jason Rutkowski

   In This Episode Most marketers believe a “big benefit” driven headline is all you need for a successful ad. Truth is, that’s not gonna cut it anymore in today’s more sophisticated markets. Especially if you’re in the health space. In fact—chances are your perfect prospect has already seen your headline or “hook” before. So…

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Ep 75: How You Can Use Basic Songwriting Principles To Guarantee Powerful Copy with Addison Rice (Part 2)

   In This Episode Singer-songwriter and premiere copywriter Addison Rice returns to the show today for the second episode of a two-part series where we go DEEP on how you can use the basics of songwriting to beef up your sales copy. If you haven’t heard the first part, go back and check it out

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Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer

   In This Episode We’re only a week away from our first ever Copy Chief Live event. On top of some of the most prolific copywriters sharing the secrets behind their most successful campaigns… … we’ve also got top-of-the-heap marketers gracing the stage and sharing insider tactics that’ll multiply your sales faster than you ever

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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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