Here’s The Secret To Copy That Keeps Your Prospects Coming Back For More
Recently a writer wanted her copy critiqued for an email lead generation campaign. It was for a watch targeted to bodybuilders. The writing style was “upbeat and cheerful.” Hey, wait a minute. [...]
[Story Sells] How To Make Your “AHA!” Moment Believable with this “Dr. Strange” Magic Trick
The latest Marvel blockbuster ‘Dr. Strange’ makes you believe in magic. To the tune of $653 million and counting. And one of the secrets of the believability is a little storytelling magic trick [...]
The #1 Way You’re Accidentally Killing Your Own Sales… And How To Fix It
As an entrepreneur in the self-improvement world, you’re pouring a ton of blood, sweat and tears into your business on a daily basis… You’re creating life-changing products and [...]
[Story Sells] How to Win Your Customer’s Belief in 3 Seconds
Many blockbuster campaigns are built on the shoulders of the “Big Idea”. But before your customer will buy your product, she has to buy into that idea. How do you win her belief? You don’t want [...]