[Story Sells] Rip Those Heart Strings To Shreds
My wife came across a story about a man who slipped a $1500 tip to a waitress at Denny’s. Why? He saw she was a struggling single mother. Plus he picked up the tab for 7 families to the tune of [...]
How to Cure Your Shiny Tactic Syndrome And Start Creating Offers That Convert
The following is a series of emails sent about a serious epidemic in online marketing circles. Email 1 Subject: Do you suffer from “shiny tactic syndrome”? (a quick test) Here’s a quick test to [...]
5 Steps to Transform Your Personal Stories Into Sales Machines
“Story sells…” “Your customers connect with stories, not features and benefits…” “Thou shalt not bore thy customers…” If you study sales copy, you’ve no doubt heard [...]
[Story Sells] The Hero’s Fatal Flaw
Walt Disney failed for years. Until he overcome a fatal weakness. First, he tried desperately to draw comic strips for newspapers. Rejected. Then he attempted to bluff his way into a job on a [...]