I’m not one to dwell on the negative aspects of marketing. You could spend all day there. And many people do. I’d rather be creating something better, wouldn’t you? It’s amazing that we have the [...]
I recently told you about my first paid copywriting gig. How it came from a copywriting forum called The Copywriting Board (the same one I modeled Copy Chief after) and… … how I beat out [...]
Everyone remembers their first paid gig. It changes you for good. No matter how big or little the pay, the fact that a person of reasonable intelligence has decided to send you money to perform [...]
You and I both know that hiring a freelance copywriter is not exactly the same as hiring other types of contractors. That’s because no other contractor will represent a client, their voice, and [...]
If your website is taking longer to build than the Taj Mahal, then you’re doing it wrong. Or, your designer’s doing it wrong. All I can tell you is it’s wrong. I know this, cuz I’ve been there. [...]
…(as we escaped the law!) Let’s imagine that you and I were thrown together by some random “madcap” movie plotline… Something really zany, like I’ve been falsely accused of a bank [...]
… to produce a single gallon of syrup. I was watching an interview with the great documentary filmmaker, Ken Burns, when he cited that fact. Of course, that sent me down a three-hour [...]
Smack dab in the middle of the most anxious moments (Presidential election coverage) of the most anxious year (uh, this one) on record… where EVERYWHERE you look, EVERYONE is talking a mile a [...]
What makes the difference between a piece of copywriting that stirs a deeply positive emotional reaction in the reader… and one that has them trashing it immediately. Or worse… [...]
A few years ago the direct response copywriting industry had a SERIOUS PROBLEM… There was only one place online for copywriters to connect with clients, and to put it bluntly, the place [...]
My recent post about “Entrepreneurial DNA” really struck a chord. I heard from subscribers on both sides, some who consider themselves “gamblers” willing to take “risky action in hopes of [...]
In 1962, a seven-year-old boy named Edward boarded a ship with his family and sailed from the life he knew in Holland to a new life in America. The family had no money. All their [...]
Wanna know what defines an entrepreneur? It isn’t the “billion dollar” ideas… Or the scrappy rebelliousness… Or even the ability to create revenue. Those things are inherent in most [...]
Rather than tell you the answer, I’d like to show you… by sharing this incredible exchange between a member of my community who left nursing to become a freelance copywriter, and a [...]
I bought an acoustic guitar from a pawn shop in Louisville, KY. This was around 1994. I was living on the road, touring the comedy circuit, with lots of time to kill between shows. [...]
It thrills me to meet new copywriters at their enthusiastic best. I love guiding them through to the next levels, helping them avoid the nasty traps that derail progress. Looking back to when I [...]
Ever done this one? You block a day on your calendar to write sales copy. You’ve pushed off starting a bit perhaps, but you know what you’re doing… there’s still plenty of time to get it done on [...]
Back in 1990, I drove almost nonstop from my barely furnished apartment in Clearwater, Florida, up and over to Dothan, Alabama for my first ever road gig as a comic. I was still trying to make it [...]
That line from Elton John’s “Honky Cat” has been ringing in my head lately. The song is about a guy who grew up on the farm with dreams of moving to the big city… When I look back, [...]
