By Carolynn
In Blog, Copywriting Posted How to tell your story like Tolkien (and stop losing prospects to your competitors)
If you had to tell me your story right this second, would you be able to do it … or would you choke? You’d think it’s easy explaining who you are and why people should care. But if this were [...]
By Nicole Piper
In Blog, Copywriting Posted How Eugene Schwartz’s Branding Secret Ignites Direct Response Sales
Before I became a copywriter, I spent 29 years working with brands. The power of those brands allowed me to create multi-million dollar businesses around the globe. That’s a nice piece of change. [...]
By April Dykman
In Blog, Copywriting, Storytelling Posted 5 Steps to Transform Your Personal Stories Into Sales Machines
“Story sells…” “Your customers connect with stories, not features and benefits…” “Thou shalt not bore thy customers…” If you study sales copy, you’ve no doubt heard [...]
