When copywriters join the Copy Chief community, one thing we ask is: “Where does it hurt?” A lot of new copywriters tell us they “feel like a fraud” because it’s so hard to know if what you’re [...]
How ‘bout a little look behind the curtain today? This’ll be revealing to you if… You love copywriting and freelancing… You consider yourself to be a natural teacher… You’ve thought of [...]
A couple years into my freelance copywriting career, I was suffering from serious input overload. You know, that nagging feeling that even though you’re doing pretty good you’re constantly aware [...]
About three years into hosting the copy chief community, I became “the guy who can hook you up with a great copywriter.” Like most “bat signal talents” (the thing you get recommended for), it [...]
I have this friend who is a pretty famous book author. A couple of years ago in the thick of his book launch, he paid just under a hundred grand to a top social media influencer to promote his [...]
The numbers are in, there are now over SEVEN MILLION copywriters calling themselves “email copy experts”… … and that’s just in the dating niche! (Ba-dam, tsss) There are a few million more [...]
Did you ever hear the phrase: “Sometimes you just need to sell the damn thing”? I heard it from John Carlton… a phrase he and Gary Halbert used to say often when they were writing ads [...]
Here we are in the thick of Q2. Last year’s income staring you in the face as you prepare to meet that extended tax deadline. How’s everything coming together for good ‘ol 2021 so far? Did you [...]
If you’ve been freelancing for more than one year, there’s an important decision in front of you… “What do I want to be known for?” That’s the question Rachael Kraft had when she came into [...]
Let’s not sugarcoat this. Pricing your services is the most daunting part of running a freelancer biz. For good reason. The simple act of telling another person how much money they need to hand [...]
Do you love April Fool’s Day? Have you been planning for weeks exactly when to drop the plastic spider from the ceiling above the toilet and phone-record a family member screaming half-pantsed [...]
I recently taught my method for connecting with your customer avatar for the first time. This is essential to writing copy that FEELS personal to the reader. It’s part of the Mind Reader Copy [...]
I recently joined a panel of the world’s best copywriters to honor Clayton Makepeace. It’s been a year since the industry was rocked by his untimely death soon after being hospitalized. His [...]
You may have heard whispers about my private coaching group called the Supergroup. We sometimes refer to it as a mastermind, but it’s very different from what that term has come to mean in our [...]
