May 2017

How to tell your story like Tolkien (and stop losing prospects to your competitors)

If you had to tell me your story right this second, would you be able to do it … or would you choke? You’d think it’s easy explaining who you are and why people should care. But if this were true, nobody would need copywriters. Bad storytelling means we risk confusing or boring people … […]

How to tell your story like Tolkien (and stop losing prospects to your competitors) Read More »

Ep 118: Roy Furr – The PAISA Framework For Writing Rock-Solid Financial Controls

   In This Episode “We talk a lot about entering the conversation already going on in your prospect’s head… but what does that really mean?” Roy said during our interview. My guest today is top copywriter Roy Furr. He has written control-busting copy for the likes of Bill Bonner and Mark Ford at Agora. Roy

Ep 118: Roy Furr – The PAISA Framework For Writing Rock-Solid Financial Controls Read More »

Ep 57 – Secrets of a High-Converting Email Affiliate Funnel with Chris Orzechowski

   In This Episode Here’s the reality: Most of your prospects are seeing the same cut-and-paste emails promoting a product launch… … and it’s because business owners shelve crafting compelling launch copy till it’s too late. This kills your sales. So, how do you quickly inject high-converting emails into your launch without burning your budget?

Ep 57 – Secrets of a High-Converting Email Affiliate Funnel with Chris Orzechowski Read More »

[Story Sells] The Joy of Bob Ross: the hidden selling technique used by this mild-mannered painter in nearly every episode

When I feel stressed out at the end of the day, and I need to relax, I’ve got something better than single malt scotch. I tune in to an artist with a big ‘fro named Bob Ross, and step in his world of Happy Little Trees, in the Joy of Painting Series. (How’d he get

[Story Sells] The Joy of Bob Ross: the hidden selling technique used by this mild-mannered painter in nearly every episode Read More »

Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect

   In This Episode “I’ve never had a conversation quite like this before…” Perry said to me as we wrapped up the interview. “This was not the standard set of canned answers…” My guest today is a decorated veteran of internet marketing who has been in the game since 2003. Former engineer turned marketing consultant

Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect Read More »

Ep 56 – The Hidden Seductive Power Of Product Descriptions with Angie Colee

   In This Episode Here’s the thing: most product descriptions are a snooze fest… … and you’re likely losing sales by overlooking the power of benefit-packed product descriptions. So… how do you write a compelling product description that forces your prospects to ignore your competition and buy only from you? Today I’ve got e-commerce specialist

Ep 56 – The Hidden Seductive Power Of Product Descriptions with Angie Colee Read More »

David Bowie: The Ultimate Artist-As-Entrepreneur?

June 2017 marks 50 years since David Bowie released his first album. The title of this landmark record? Somewhat unimaginatively, it was called: David Bowie. Ironic, because nothing else in Bowie’s extraordinary life was ever that predictable again… The Ultimate Artist-as-Entrepreneur As a long-time fan, I was recently struck by just how well some of

David Bowie: The Ultimate Artist-As-Entrepreneur? Read More »

Ep 55 – How To Give (And Get) A Great Interview with Fabienne Raphael

   In This Episode “I could tell my guest was pissed and uncomfortable being there…” Fabienne said in our interview. “At the end of it my guest goes ‘You should have done more research on me before the interview… I could tell you’re not experienced…’” Shy, stiff, and sticking to scripted questions… … Fabienne Raphaël

Ep 55 – How To Give (And Get) A Great Interview with Fabienne Raphael Read More »

[Story Sells] The Harry Potter trick to easier storytelling

Got a “productivity hack” for you today. Especially for all you procrastinators out there, as you sit down in consternation at your vintage Corona-Smith typewriter. (If you’re a hipster or an oldster, that is.) If you don’t know how to start your story, use a trick from Harry Potter-author J.K. Rowling. To explain: You remember

[Story Sells] The Harry Potter trick to easier storytelling Read More »

Ep 54 – How To Be More Human Through Automation with Mike Rinard

   In This Episode Here’s the reality: You’re likely addicted to getting the sale―like most marketers are―without even knowing it… … and your prospects can FEEL it. In fact―the harder you chase the sale, the farther away it slips from you… and these days, prospects are not giving you a second chance. So… how do

Ep 54 – How To Be More Human Through Automation with Mike Rinard Read More »

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
100% Secure. We Never Share Your Email

100% Secure. We Never Share Your Email

100% Secure. We Never Share Your Email