In Blog, Copywriting, Counterintuitive Copy: Why does it work? Posted 10Read More
Conterintuitive Copy – Why this company reveals how to make their product on your own
There I am innocently perusing Facebook and then… woah! Good copy alert. Yes, I’m a nerd, buuuuuut… Check it: So I did what completely normal people do (right?)… and [...]
![[Story Sells] Exposing the 60 Second Sales Hook: When Your Story Sucks](https://copychief.com/wp-content/uploads/bfi_thumb/p0232nkj-370fjj2bez5w40mdw21hc0.jpg "[Story Sells] Exposing the 60 Second Sales Hook: When Your Story Sucks")
In Blog, Story Sells, Storytelling Posted 8Read More
[Story Sells] Exposing the 60 Second Sales Hook: When Your Story Sucks
The 60 Second Sales Hook can ignite a timid prospect into action. Or it can freeze ‘em faster than the Ice Bucket Challenge – if you’re telling the wrong story. In a sec, I’ll give you a simple [...]
In Blog, Copywriting, Counterintuitive Copy: Why does it work? Posted 9Read More
How To Use “Truthful” Copy To Win Over Your Reader (Or How A Politically Incorrect Film About Mental Health Teaches You How To Overcome Objections)
When I was a kid, I was an unashamed ad junkie. (I’d love to tell you I always wanted to be in advertising, but that wouldn’t be true. I wanted to be an airforce pilot.) In my ears, I [...]
![[Story Sells] The Bradbury Trick for Spinning Easy Story Copy](https://copychief.com/wp-content/uploads/bfi_thumb/chi-lns-ray-bradbury-1-370fjj2bez5w40mdw21hc0.jpg "[Story Sells] The Bradbury Trick for Spinning Easy Story Copy")
In Blog, Story Sells, Storytelling Posted 2Read More
[Story Sells] The Bradbury Trick for Spinning Easy Story Copy
Ray Bradbury fumbled his early stories. They took him a long time and were boring to read. Until in his twenties he stumbled upon a “trick” that gave him an endless supply of story ideas … [...]
