April 2016

Ep 03 – Reach: 3 Things That Must Happen Before You Sell A Thing (Part 3)

   In This Episode In today’s episode, you’ll learn the third part of the 3-point model you must follow to scale your business and make it purposeful – reach. Resources: Go directly to the episode using this link: Reach: 3 Things That Must Happen Before You Can Sell A Thing (Part 3) Listen to Part 1 […]

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Conterintuitive Copy – Why this company reveals how to make their product on your own

There I am innocently perusing Facebook and then…  woah! Good copy alert. Yes, I’m a nerd, buuuuuut… Check it: So I did what completely normal people do (right?)… and broke this down quick by asking 4 questions: What are they saying? Who are they speaking to? What is the voice? Does it work? 1. Why are

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Ep 02 – Identity: 3 Things That Must Happen Before You Sell A Thing (Part 2)

   In This Episode In today’s episode, you’ll learn the second part of the 3-point model you must follow to scale your business and make it purposeful – identity. Resources: Go directly to the episode using this link: Identity: 3 things That Must Happen Before You Can Sell A Thing (Part 2) Listen to Part 1

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Ep 63: Alexi Panos – Letting Go and Getting Raw

In This Episode 2.53 – Alexi’s “one-two-punch of awesomeness” for creating life changing transformations. (She stumbled on to this gem after quitting the rock star life and becoming a bartender) 9.57 – The “Reese Witherspoon” incident that forced Alexi out of her television career and into sharing uplifting videos… and how it snowballed into a

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Ep 01 – Clarity: 3 Things That Must Happen Before You Sell A Thing (Part 1)

   In This Episode In today’s episode, you’ll learn the first of the 3-point model you must follow to scale your business and make it purposeful – clarity. Resources: Go directly to the episode using this link: Clarity: 3 Things That Must Happen Before You Can Sell A Thing (Part 1) Listen to Part 2 (Clarity)

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How To Use “Truthful” Copy To Win Over Your Reader (Or How A Politically Incorrect Film About Mental Health Teaches You How To Overcome Objections)

When I was a kid, I was an unashamed ad junkie. (I’d love to tell you I always wanted to be in advertising, but that wouldn’t be true. I wanted to be an airforce pilot.) In my ears, I can still hear every note of the catchiest theme songs and the excited delivery of ad slogans. But

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[Story Sells] The Bradbury Trick for Spinning Easy Story Copy

Ray Bradbury fumbled his early stories. They took him a long time and were boring to read. Until in his twenties he stumbled upon a “trick” that gave him an endless supply of story ideas … giving us Fahrenheit 451, The Martian Chronicles, and creepy tales like Something Wicked This Way Comes. With this trick, he

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Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!