September 2015

How To Gossip

In the last post, I talked about how gossip grabs immediate attention. The brain identifies a story as gossip if: it’s news, especially a story that’s being covered up or denied there’s a credible source it’s about somebody specific and most importantly, it’s about something bad, controversial, or threatens a reputation I looked at two

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Trump: The Art of Division and Persuasion

Love him or loathe him, there’s one accusation that can never be levelled at Donald Trump: he’s dull. You can roll out any number of metaphors for the billionaire and reality TV star’s impact on this presidential race. A tour de force, a whirlwind, whatever… But beneath the grandstanding and deeply controversial statements, there are

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[Story Sells] HOMO GOSSIPUS, or Why TMZ makes $2,476.21 per minute

Legend has it that storytelling began in the flicker of a campfire … when the prehistoric hunters gathered round at the end of the day and wove tales of slaying the might beasts. In so doing, they exchanged useful information, with storytelling as the vehicle. But maybe storytelling evolved someplace else; Instead of the campfire,

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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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