Let’s take a virtual walk-n-talk, eh? I have a little exercise I think you’ll like. It’s about how you can really connect with the people you’re trying to reach. But first, I’d like to tell you [...]

If you want to work as a copywriter in the fashion industry, you have your work cut out. I got my foot in the industry at a Parisian contemporary fashion house (I’m actually Australian) as their [...]

In the last post, I talked about how gossip grabs immediate attention. The brain identifies a story as gossip if: it’s news, especially a story that’s being covered up or denied there’s a [...]

Love him or loathe him, there’s one accusation that can never be levelled at Donald Trump: he’s dull. You can roll out any number of metaphors for the billionaire and reality TV star’s impact on [...]

Legend has it that storytelling began in the flicker of a campfire … when the prehistoric hunters gathered round at the end of the day and wove tales of slaying the might beasts. In so doing, [...]