You can ramp up the intensity of the stories you tell when you insert one basic theme. My friend Michael Hauge revealed this to me recently. According to him, nearly all stories in the world [...]

My wife came across a story about a man who slipped a $1500 tip to a waitress at Denny’s. Why? He saw she was a struggling single mother. Plus he picked up the tab for 7 families to the tune of [...]

The following is a series of emails sent about a serious epidemic in online marketing circles. Email 1 Subject: Do you suffer from “shiny tactic syndrome”? (a quick test) Here’s a quick test to [...]

“Story sells…” “Your customers connect with stories, not features and benefits…” “Thou shalt not bore thy customers…” If you study sales copy, you’ve no doubt heard [...]

Walt Disney failed for years. Until he overcome a fatal weakness. First, he tried desperately to draw comic strips for newspapers. Rejected. Then he attempted to bluff his way into a job on a [...]

There I am innocently perusing Facebook and then…  woah! Good copy alert. Yes, I’m a nerd, buuuuuut… Check it: So I did what completely normal people do (right?)… and [...]