Wanna know what defines an entrepreneur? It isn’t the “billion dollar” ideas… Or the scrappy rebelliousness… Or even the ability to create revenue.
It thrills me to meet new copywriters at their enthusiastic best. I love guiding them through to the next levels, helping them avoid the
You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and
There’s a single copywriting skill with the power to launch a career, win the respect of your peers (and heroes), and even have clients
Copy Chief writers are a special breed. They work hard at writing copy. And they care more about getting results for their customers than
Nothing motivates action like a time limit. It’s why sales and coupons don’t last forever. Deadlines seem to be hard-wired into our brains. It
We live in the “golden age of television”, we are told. First premium cable, and now streaming, unshackled us from the constraints of
My mouse was hovering over the buy button for Ramit Sethi’s Dream Job. But I didn’t pull the trigger. If you asked me why
J.R.R. Tolkien had a big problem. He loved the ancient, epic tales. He began writing his own (see The Silmarillion). But he quickly discovered
In Blake Snyder’s useful screenwriting how-to book, Save The Cat, he talks about two scenes you must have in your movie. An opening image.
You know the game is on when B.A. grabs the welding torch. I’m talking about the scene late in an A-TEAM episode when the