5 Tips to being a better corporate writer
Remember the Wizard of Oz? I’ll always remember that creepy, disembodied head surrounded by pillars of FIRE. That wizard was SCARY, man. And Dorothy went up to that dude and asked for a favor [...]
[Story Sells] A $2 billion Story in 11 sentences
The STORY Last column I proposed you write a book to sell your message. I admit: that’s a lot of work. So today let’s be lazy. How does a couple of paragraphs strike ya? Very short stories – [...]
How Cards Against Humanity Writes Emails Their Customers Can’t Wait to Open
Many business owners I know cower at the prospect of emailing their customers. If they don’t have something to sell, they’re not sure what to say. When they do have something to sell, they don’t [...]
5 Reasons Copywriters Stay Broke
1. Accepting a small role in someone else’s success, rather than creating big wins of your own. Freelancers, the good ones, often suffer from what I call “the sickness”. Which means they posses [...]
[Story Sells] When Customers Pay You To Read Your Ads
Stories are viruses. Once you’re exposed, you can’t unhear them. Over 15 years ago, my dad put in a request for his birthday – a book. Maybe you’ve heard of it: Rich Dad, Poor Dad. At that time, [...]