Month: November 2015

The Truth About Marketing - How To Grow A Red-Hot Freelance Biz

Ep 41: How To Grow A Red Hot Freelance Biz (While Raising 5 Kids)

In This Episode 04:57 – What all copywriters must keep in mind when choosing a niche to write for (and one word that will murder the credibility of your copy) 06:46 – The single most costly mistake freelancers make when setting their rates (this can only lead to frustration, burnout, and regret) 09:53 – How …

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How Cards Against Humanity Writes Emails Their Customers Can’t Wait to Open

Many business owners I know cower at the prospect of emailing their customers. If they don’t have something to sell, they’re not sure what to say. When they do have something to sell, they don’t want to annoy them. And if they have any type of subscription model, they’re afraid an email will only serve …

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[Story Sells] When Customers Pay You To Read Your Ads

Stories are viruses. Once you’re exposed, you can’t unhear them. Over 15 years ago, my dad put in a request for his birthday – a book. Maybe you’ve heard of it: Rich Dad, Poor Dad. At that time, Robert Kiyosaki’s publishing juggernaut hadn’t demolished sales records. My dad had read a blurb somewhere and thought …

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How To: Write A Powerful USP

Ep 39: Ross O’Lochlainn – Write A Powerful USP

Kevin’s special guest in this episode is Copy Chief member… Ross O’Lochlainn is a former engineer, turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. Visit him at http://conversionengineering.co/ In This Episode [02:30]  The one question your product’s …

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