After nearly a decade of trying, I finally need to admit my complete and utter failure at something that is basic for the vast majority of people… I cannot, for the life of me, get a single ounce [...]

Want to engage your audience with story — but without breaking a sweat? We talked about the extreme short story, the parable. Parables make storytelling easy because you don’t need any [...]

They don’t believe you. There are a lot of reasons that sales copy fails to convert prospects into customers. However, that one up there in boldface often flies under the radar. I see it a lot [...]

You should always be clear in your marketing, right? Not so, my friend. Sometimes you want to throw a little confusion into the mix when you tell a sales story. Hollywood knows how it’s done. The [...]

One of my all-time heroes is Jim Rohn. An inspiring motivational speaker and author, Rohn also knows how to give good quote. (My favorite of Jim’s is: “Never wish life were easier; wish that you [...]