direct marketing

[Story Sells] “Ice-Breakers” in Ads: How To Gradually Introduce a Radical Idea

J.R.R. Tolkien had a big problem. He loved the ancient, epic tales. He began writing his own (see The Silmarillion). But he quickly discovered that these ancient worlds of honor and vengeance, with black and white heroes with little characterization, were almost totally inaccessible to a modern audience. All that oath-swearing. And listing of lineage. […]

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Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response

   In This Episode “The most common problem with people giving marketing advice today is they’re focusing on offering a 12% lift in conversions here, or 16% there…” Mark said to me during our interview. “What I teach is that this is BS. You’re wasting your time trying to build your business with small increments

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The 5 C’s of Indoctrination: Essential Website Elements To Welcome Cold Prospects And Convert The Curious

If you only sell to people who know the value of your product or service you’ll quickly run out of new customers, doomed to forever be a small fish flopping around in a shallow pool of revenue. To expand your market and increase sales you must indoctrinate new prospects. The Merriam-Webster dictionary definition of indoctrination

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Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy

   In This Episode NOTE: Sadly, one week after this episode published, Scott Haines suffered a stroke on Christmas day and did not recover. He passed away on January 11th 2017, surrounded by friends and family in Tulsa, OK. This was his last interview. Another exciting episode for Truth About Marketing with a copywriting great,

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Ep 96: Jenny Thompson – Using “Sticker Shock” To Double Your Sales

   In This Episode My guest today is Jenny Thompson, a brilliant marketer and fierce proponent of higher conversions. Jenny started working as a marketing manager with Agora Inc. back in 1996, and within her first 3 years, she successfully tripled profits for the Oxford Club. Then she began a new career in New Market

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Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods

   In This Episode Ron is an infomercial and digital direct marketing giant, credited with launching big brands like Silk’n Beauty®, Samsung North America®, and the viral GoPro® “Be a hero” campaign. To date, his work has generated over $4 billion in sales. Ron has an incredibly deep understanding of what makes a product sell.

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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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