J.R.R. Tolkien had a big problem. He loved the ancient, epic tales. He began writing his own (see The Silmarillion). But he quickly discovered that these ancient worlds of honor and vengeance, [...]

You know the game is on when B.A. grabs the welding torch. I’m talking about the scene late in an A-TEAM episode when the gang needs to build something superfast to save the day. Usually involves [...]

As I write this, San Diego’s Comic Con just wrapped up. Fans were served tasty selections of their favorite fictional universes. Predictably, some offerings unleashed a flurry of geek-citement. [...]

In 2017, it’s dang-near impossible to scroll down any social feed without smacking into a meme. The rise of 10+ million follower comedy brands like @thefatjewish and @fuckjerry (who pump out [...]

If you only sell to people who know the value of your product or service you’ll quickly run out of new customers, doomed to forever be a small fish flopping around in a shallow pool of revenue. [...]

You know when you’re sitting in a movie theater and hear all the noise before the film begins? The flash of phone screens, the chatter, the rustling in seats, the unwrapping of a big box of Red [...]

If you had to tell me your story right this second, would you be able to do it … or would you choke? You’d think it’s easy explaining who you are and why people should care. But if this were [...]

Got a “productivity hack” for you today. Especially for all you procrastinators out there, as you sit down in consternation at your vintage Corona-Smith typewriter. (If you’re a hipster or an [...]

  I’ve been watching this for a while and wondering if others have noticed it too. The modern-day consumer is more aware and conscious than ever before. For us as marketers, copywriters and [...]

I remember when I first deadlifted a barbell. Before that moment, I hesitated to pick up the 12.5lb dumbbells at bootcamp classes. So when I heard the barbell is 20kg (44.4 pounds) without plates [...]

Do you like Green Eggs and Ham? Most people do – the book by Dr. Seuss, that is. It’s the highest-selling Seuss book of all time, edging out The Cat in The Hat and other favorites. It’s sold 17.5 [...]

Bullets — they’re those titillating snippets of copy designed to tempt your reader into taking action… Have you ever read one so intriguing you couldn’t get it out of your head? Where you [...]

There I am innocently perusing Facebook and then…  woah! Good copy alert. Yes, I’m a nerd, buuuuuut… Check it: So I did what completely normal people do (right?)… and [...]

During World War I, the British Army believed high morale was the key to victory. And what builds morale better than love notes and care packages from home? So they developed an efficient way to [...]