Everything I would tell you about copywriting on a long road trip
…(as we escaped the law!) Let’s imagine that you and I were thrown together by some random “madcap” movie plotline… Something really zany, like I’ve been falsely accused of a bank [...]
It takes 40 gallons of sap…
… to produce a single gallon of syrup. I was watching an interview with the great documentary filmmaker, Ken Burns, when he cited that fact. Of course, that sent me down a three-hour [...]
This genius 5-word ad provides the ultimate “zig”
Smack dab in the middle of the most anxious moments (Presidential election coverage) of the most anxious year (uh, this one) on record… where EVERYWHERE you look, EVERYONE is talking a mile a [...]
The “invisible” reason why sales copy thrives or dies
What makes the difference between a piece of copywriting that stirs a deeply positive emotional reaction in the reader… and one that has them trashing it immediately. Or worse… [...]