[Story Sells] Happiness Sauce in this 2016 Superbowl Commercial
Wanna be happy in your work? Apparently, here’s the secret: Just do one thing well. That’s the message of Greg McKeown’s book Essentialism. When you pursue too many things at once, you burn out. [...]
The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers
The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers This epic live summit sought to help direct response copywriters and companies discover better ways to work [...]
Beating Copy Blindness: Weaving story into every part of the sales letter
In today’s hyper-connected cyber world, we’ve become “copy blind.” People are reading so much copy… they tune out, go numb, and become blinded by the sheer number of ads they encounter day [...]
How to make money with your podcast
Enjoy a “chief’s only” Blab we held all about how to create and monetize a quality podcast…
[Story Sells] Why Morgan Freeman destroys this storytelling ‘rule’
I’m six years old and everyone is staring at me. The whole class is restless. Mrs. Brown, at the back, nods her head in encouragement. I see Eric in the third row fidgeting in his seat. He’s [...]