March 2016

[Story Sells] Happiness Sauce in this 2016 Superbowl Commercial

Wanna be happy in your work? Apparently, here’s the secret: Just do one thing well. That’s the message of Greg McKeown’s book Essentialism. When you pursue too many things at once, you burn out. (Or maybe even worse, never make an impact anywhere.) If you own a fancy garden hose nozzle, you know what I mean:

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The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers

 The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers This epic live summit sought to help direct response copywriters and companies discover better ways to work together. Add your voice to the conversation using the comments section. Chat Log: [00:00:00 – chat] Kevin Rogers: Welcome! We will start in a few

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Beating Copy Blindness: Weaving story into every part of the sales letter

In today’s hyper-connected cyber world, we’ve become “copy blind.”   People are reading so much copy… they tune out, go numb, and become blinded by the sheer number of ads they encounter day after day. The New York Times reported that, 30 years ago, people saw up to 2,000 ad messages a day. Today, people

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[Story Sells] Why Morgan Freeman destroys this storytelling ‘rule’

I’m six years old and everyone is staring at me. The whole class is restless. Mrs. Brown, at the back, nods her head in encouragement. I see Eric in the third row fidgeting in his seat. He’s crumpling up paper for a spitwad. No more stalling – time to pull out the big surprise. It’s Show and

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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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