Wanna be happy in your work? Apparently, here’s the secret: Just do one thing well. That’s the message of Greg McKeown’s book Essentialism. When you pursue too many things at once, you burn out. [...]

 The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers This epic live summit sought to help direct response copywriters and companies discover better ways to work [...]

In today’s hyper-connected cyber world, we’ve become “copy blind.”   People are reading so much copy… they tune out, go numb, and become blinded by the sheer number of ads they encounter day [...]

Enjoy a “chief’s only” Blab we held all about how to create and monetize a quality podcast…

I’m six years old and everyone is staring at me. The whole class is restless. Mrs. Brown, at the back, nods her head in encouragement. I see Eric in the third row fidgeting in his seat. He’s [...]