I don’t know about you, but I get frustrated when my inbox is loaded with “junk” emails adding no value to my day. I’m not talking about those SPAM emails trying to hock me Mexican Viagra at [...]

    Copy Chief Thread Copy Chief members can see the community feedback on Wardee’s sales letter that led to a 400% peak boost in conversions.

Last post, I said you should pick one theme for your ad. Fine. Now that you have it, how do you make it punch? Let’s see how Hollywood does it. Ever seen Saving Private Ryan? The film cleared [...]

“We’re doing a sequel That’s what we do in Hollywood And everybody knows that the sequel’s never quite as good!” So sings Kermit and friends in the latest instalment of the Muppets movie. Why is [...]

Six weeks ago my buddy Jesse convinced me to sign up for an Improv class. “It’ll be fun,” he said. “We get to perform again. Plus, you can probably write it off on your tax return.” You may know [...]