ideal customer

Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio

   In This Episode You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves.  Or maybe they don’t quite realize what they really want themselves until we kindly […]

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Ep 107: Kim Schwalm – Consistently Beating Control Ads

   In This Episode Kim Krauss Schwalm is the perfect follow-up to Clayton Makepeace’s copywriting masterclass. Kim is a top-level copywriter Brian Kurtz couldn’t hire fast enough to work for Boardroom… … where she became the first ever female copywriter to beat one of their controls (her first Boardroom project out-performed a 7-year Parris Lampropoulos

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Ep 106: Clayton Makepeace – Selling on Emotion ($1.5 Billion Worth!)

   In This Episode Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. There aren’t many copywriters alive who can bring a whopping four decades of in-the-trenches experience to the table. So naturally, Makepeace is also one of the most

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Ready to Land Dream Clients and
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Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!