In Blog, Story Sells Posted Read More
[Story Sells] An Easy Way to Tell A Story (Pixar Approved)
The STORY On the first day of my improv class, my instructor Mike Christiansen asked us what we wanted out of the class. One student offered what seemed like a no-brainer: “To be [...]
By Angie Colee
In Blog, Copy tips for pros, Copywriting Posted The danger in presuming you know what your prospects are thinking
Picture it: June. Southeast Texas. HOT. I’m talking swamp-in-the-seat-of-your-pants HOT. I’m on the hunt for a new car because after my car accident, I’d been stuck driving my [...]
In Blog, Story Sells Posted Read More
[Story Sells] When You Have No Story To Tell
I know what you’re thinking. “Yeah, yeah, stories sell, blah, blah blah … “… but I have no story. “No earth-shattering One-Legged Golfer origin story. “No life-changing testimonials. “So … [...]
