mentorship

Kevin Rogers Copy Chief

Hunger, Smarts, and _____ Clayton Makepeace’s 3 traits every copywriter needs

I recently joined a panel of the world’s best copywriters to honor Clayton Makepeace.  It’s been a year since the industry was rocked by his untimely death soon after being hospitalized.  His wife, Wendy, as always, was at his side as he passed. She then served as our “rock” by inspiring us with how she […]

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Ep 107: Kim Schwalm – Consistently Beating Control Ads

   In This Episode Kim Krauss Schwalm is the perfect follow-up to Clayton Makepeace’s copywriting masterclass. Kim is a top-level copywriter Brian Kurtz couldn’t hire fast enough to work for Boardroom… … where she became the first ever female copywriter to beat one of their controls (her first Boardroom project out-performed a 7-year Parris Lampropoulos

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Ep 106: Clayton Makepeace – Selling on Emotion ($1.5 Billion Worth!)

   In This Episode Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. There aren’t many copywriters alive who can bring a whopping four decades of in-the-trenches experience to the table. So naturally, Makepeace is also one of the most

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Ready to Land Dream Clients and
Build Your Copywriting Edge?

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Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!