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Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status

   In This Episode “I get asked to do these every week and I always say ‘no’ because I hate doing interviews… but with you I feel pretty good.” Truth is before now I didn’t realize Mike Morgan was an extreme introvert. We’ve had some night of gut-busting laughter together hanging out with our friends. …

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Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response

   In This Episode “The most common problem with people giving marketing advice today is they’re focusing on offering a 12% lift in conversions here, or 16% there…” Mark said to me during our interview. “What I teach is that this is BS. You’re wasting your time trying to build your business with small increments …

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Ep 101: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 1

   In This Episode Parris Lampropoulos is universally regarded as one of the best living copywriters. He’s a face on Brian Kurtz “Mount Rushmore of Copywriters” for the record number of control ads and revenue generated at Boardroom. His list of winners is mind-boggling. Parris credits his incredible success solely on the bullets in his …

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Ep 96: Jenny Thompson – Using “Sticker Shock” To Double Your Sales

   In This Episode My guest today is Jenny Thompson, a brilliant marketer and fierce proponent of higher conversions. Jenny started working as a marketing manager with Agora Inc. back in 1996, and within her first 3 years, she successfully tripled profits for the Oxford Club. Then she began a new career in New Market …

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