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Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio

   In This Episode You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves.  Or maybe they don’t quite realize what they really want themselves until we kindly

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Ep 125: Ryan Levesque – The Single Most Important Decision You’ll Make in Business

   In This Episode There are a lot of reasons to be impressed with Ryan Levesque… He uses his education in neuroscience to write next level persuasive copy Inc. ranked his book “Ask” the #1 Marketing Book of the Year He completely disrupted the marketing industry with his Ask Method, helping thousands of business owners

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[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process

   In This Episode Reality is, copywriting IS research. Any veteran copywriter will tell you they spend more than half a project’s time just on research. It’s where you’ll stumble upon all the juicy hooks, BIG ideas, and bold angles you need for a successful promo. So it’s no surprise top writers make research a

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Ready to Land Dream Clients and
Build Your Copywriting Edge?

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Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!