I recently taught my method for connecting with your customer avatar for the first time. This is essential to writing copy that FEELS personal to the reader. It’s part of the Mind Reader Copy [...]

I recently joined a panel of the world’s best copywriters to honor Clayton Makepeace.  It’s been a year since the industry was rocked by his untimely death soon after being hospitalized.  His [...]

You may have heard whispers about my private coaching group called the Supergroup. We sometimes refer to it as a mastermind, but it’s very different from what that term has come to mean in our [...]