Month: December 2015

Ep 46: Yuri Elkaim – Authentic Marketing

In This Episode 2.43 – How Yuri’s obsession with simplicity fuels his 20 year success in the cut-throat health niche… PLUS, the three tools that strip complexity from any marketing content you create… 5.32 – Why Yuri’s blog titles so damn irresistible (Kevin exposes Yuri’s simple tactics to create insatiable curiosity)… 6.59 – The “A-Ha!” …

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Ep 45: How To Stay Current in The Information Age

  In This Episode Kevin reveals why “keeping it real” is a must in the new marketing landscape.   The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Special thanks to all of you for making this show happen. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and …

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[Story Sells] Why Steve Jobs shelled out $100,000 to a freelancer for 14 days of work

The STORY After Steve Jobs got canned from Apple in the late 1980s, he was licking his wounds, deciding what to sink his fortune in. After buying a small computer division from Lucasfilm (called Pixar), Jobs focuses on his real business: He would build a new computer company called NeXT. Eventually, he produced a groundbreaking …

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Ep 44: Zach Swinehart – Running Your Business While Traveling The World

In This Episode 2:53 – Zach’s amazing journey from solo web designer, to grinding it out at a day job, and now finally living the live anywhere “Internet lifestyle” everyone talks about but rarely ever achieves… 4:31 – Clueless about what to do with your life? The advice Kevin gives to anyone under 30 (and …

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[Story Sells] Netflix shows you how to have a happy family

Last column I reprinted the Wall Street Journal’s classic “Two Young Men” story and talked about the power of parables. Brief, punchy stories. Short on plot but long on meaning. Another lesson to yank from the Two Young Men story is the power of the Comparison Story. One life-path reaches Heaven and the other descends to …

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