In Blog, Story Sells, Storytelling Posted 6Read More
[Story Sells] Why Steve Jobs shelled out $100,000 to a freelancer for 14 days of work
The STORY After Steve Jobs got canned from Apple in the late 1980s, he was licking his wounds, deciding what to sink his fortune in. After buying a small computer division from Lucasfilm (called [...]
In Blog, Story Sells, Storytelling Posted 6Read More
[Story Sells] Netflix shows you how to have a happy family
Last column I reprinted the Wall Street Journal’s classic “Two Young Men” story and talked about the power of parables. Brief, punchy stories. Short on plot but long on meaning. Another lesson to [...]
