visual language

Ep 134: Copywriting Legends Highlights with Henry Bingaman, Marcella Allison and Parris Lampropoulos

   In This Episode We’re doing something a little different for this week’s episode. As you may know, our first ever Copy Chief Live event is just around the corner. And we’ve got some of the most accomplished and respected copywriters and marketers in the game taking the podium… … and sharing insider secrets and […]

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Ep 63: How To Write Visually and Spring Your Sales Copy to Life with Henry Bingaman

   In This Episode Smooth writing and a great story are useless if you don’t tie ’em into your promotion. One of the biggest mistakes even top copywriters make is losing themselves in the writing and forgetting the purpose of the ad. And if your visual language doesn’t fit the promo like a glove, you’ll

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