Today I’m going to show you a super cool (and crazy short) copywriting framework for… Getting super CLEAR on the big WHY behind your business Telling YOUR STORY in about 40 words This is the very [...]

  Last week a group of us were out at my favorite live music venue here in St. Pete… It’s the Hideaway Cafe, where we held our first ever X-Factor Extravaganza music and comedy show [...]

This will sound strange coming from a guy who lives in Florida, but… I love the month of July. Yes, it’s stupid hot here. Not fit for humans, kind of hot. Yesterday I saw a lizard wearing a [...]

My daughter did a cool presentation for school on the concepts of Uniqueness and Vulnerability. Pretty deep, eh? We started brainstorming, her and I, and we realized that these concepts go [...]

When copywriters join the Copy Chief community, one thing we ask is: “Where does it hurt?” A lot of new copywriters tell us they “feel like a fraud” because it’s so hard to know if what you’re [...]

A member of Copy Chief posted a thread this week to say that they were feeling frustrated and overwhelmed. They didn’t understand why copywriting seemed to come easily to others, but felt like a [...]