Month: June 2018

[Story Sells] The Booster Rocket Tactic to launching a product’s Big Idea

  We live in the “golden age of television”, we are told. First premium cable, and now streaming, unshackled us from the constraints of storytelling dominated by commercial breaks. Now we can enjoy long, satisfying story arcs. The Sopranos. Breaking Bad. Game of Thrones. Westworld. Etc. All well and good. But don’t throw out traditional …

[Story Sells] The Booster Rocket Tactic to launching a product’s Big Idea Read More »

Ep 97: Avoid These Copywriter Career Killers with Angie Colee

   In This Episode If communication is the key to a good client-copywriter relationship… Then your ability to communicate well determines your level of success. That’s why I brought on my good friend Angie Colee. Angie is our lead Ambassador in the Copy Chief community, and it’s not an exaggeration to say she gives life-changing …

Ep 97: Avoid These Copywriter Career Killers with Angie Colee Read More »

Ep 96: Breaking Down Big Ideas Behind Million Dollar Ad Campaigns (with an All Star Copy Panel)

   In This Episode Wanna know the fastest way to become an in-demand copywriter? It’s learning to break down the copy to its essence. If you can break it down (and understand the WHY behind the copy) then you know what it takes to write the kind of copy no perfect prospect can resist reading. …

Ep 96: Breaking Down Big Ideas Behind Million Dollar Ad Campaigns (with an All Star Copy Panel) Read More »