unique selling proposition

Ep 90: The Magic of “Paid On Results” Offers with Ross O’Lochlainn

   In This Episode I often cite Ross O’Lochlainn as the “poster child” for the Entrepreneurial Freelancer. That’s the kind who, rather than grow a business driven by traditional copy client projects, discovers a “super ability” they’re passionate about and creates a high-value service around that. For Ross, it was helping business owners define their

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How To: Write A Powerful USP

Ep 39: Ross O’Lochlainn – Write A Powerful USP

Kevin’s special guest in this episode is Copy Chief member… Ross O’Lochlainn is a former engineer, turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. Visit him at http://conversionengineering.co/ In This Episode [02:30]  The one question your product’s

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Ready to Land Dream Clients and
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Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!