Consulting

Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers

   In This Episode The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Today, I’ve got Bushra Azhar on the show. When she came into the world of direct response and copywriting, she was already a high-level corporate consultant …

Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers Read More »

Ep 123: Wesley Donehue – Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication

   In This Episode Your audience craves transparency and authenticity more than ever. In fact, you’re more likely to hit your buyer’s emotional hot buttons shooting a real, raw video straight from your iPhone… … than splurging on a big budget production from some high-end agency. And the game is changing so fast, even political …

Ep 123: Wesley Donehue – Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication Read More »

The Truth About Marketing - Episode 1 - The Truth About Dean Jackson

Ep 1: The Truth About Dean Jackson

  In This Episode 2:05 – The truth about Dean’s love affair with marketing 03:02 – Why your marketing shouldn’t cost money 04:28 – The amazing results of a simple headline conceived during Dean’s first “Breakthrough Blueprint” mastermind  (the ad is still running hot today). 05:39 – 3 Dean Jackson mantras every marketers should stick up on their …

Ep 1: The Truth About Dean Jackson Read More »